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Tribewanted, the global eco-tourism project, has launched a crowdfunding campaign to enable its expansion to more communities around the World; having already enjoyed success in Fiji, Sierra Leone and Italy.

Having helped communities in Fiji, Sierra Leone and Italy with its unique community-led responsible tourism projects, Tribewanted now plans to expand its presence to 10 locations around the world with the help of a crowdfunding for equity campaign; partnering with the very best eco-tourism projects around the world and scaling its innovative membership model.

The previous subject of BBC documentary ‘Paradise or Bust’ and having attracted international coverage for its projects, Tribewanted has built a strong reputation amongst the tourism community for being innovative leaders in its particular area. Based around the idea of ‘eco-tourism’, or ‘ responsible tourism’ – the fastest growing sector of the travel industry - Tribewanted projects invite ‘tribe-members’ to come along for a holiday with a twist; living alongside the local team and community whilst learning about and participating in everyday projects. At the same time, Tribewanted aims to inspire its members and visitors to engage in these issues during their stay and when they return home.

So far the projects have been funded, built and operated completely by Tribewanted. Now the travel and tech start-up is looking to expand its reach to 10 ‘partner locations’ around the world, potentially including Mozambique, Laos, Nicaragua, the UK and Bali.

These independent Partner Locations have an urgent need for support in marketing, sales, web-presence, online booking facilities and funds for local projects; all of which Tribewanted will supply for an annual fee and booking commissions.

30% of all Tribewanted membership fees will go to community projects at the Partner Locations, which aim to significantly improve local inhabitants’ quality of life (health, education, conservation, enterprise, clean energy).

Through the crowdfunding platform, Tribewanted is seeking an investment of £200,000 for 20% equity in Tribewanted Ltd and rewards that include stays at Tribewanted projects. Tribewanted will be investing these funds into its online product, team, developing its location partnerships and marketing the business.

Founder of, Ben Keene, said the following about the crowdfunding project:

“Now is the right time for us to scale-up our business. Over the last few years we’ve seen a rising wave of innovative travel and tech businesses like Airbnb, Couchsurfing and Hipmunk. But, despite its growing popularity and importance, no-one has yet grabbed the eco and community tourism space decisively. After learning the ropes ourselves over the last few years, this is now what we’re aiming to do with this round of funding.”

“We want Tribewanted to become the place that brings together the very best eco-tourism and community experiences into one collection for our members and tourists looking for the most amazing and impactful experiences on earth. By partnering with select eco-tourism projects around the World, not only can we let tourists know the brilliant and unique types of holiday available to them, but we’ll also be helping these destinations market themselves and ultimately generate the income to help to build their own local communities.”


Editor’s Notes

To date, Tribewanted has been measuring project progress through 10 sustainability metrics.

Tribewanted Crowdcube Pitch >

Accompanying video-

The Tribewanted Team

Ben Keene
Ben is the founder of Tribewanted and was behind the success of Vorovoro Island and generated the online and offline media buzz around Tribewanted. Ben wrote a book about the first year of Tribewanted Vorovoro which was also filmed for an award winning 5-hour BBC documentary: Paradise or Bust. Ben went on to open John Obey and Monestevole with Filippo Bozotti. In addition to Tribewanted Ben has helped lead other social enterprises - including Right to Dream (leadership development through sport in West Africa) and Escape the City (Unleashing frustrated corporates into fulfilling careers). Ben is a regular speaker on start-ups and is a Founding Participant at THNK: The Amsterdam School of Creative Leadership.

Filippo Bozotti
Filippo has co-founded and pioneered a diverse range of social enterprises in the USA, Africa and Italy. His portfolio includes a socially conscious film production company Article 19 Films (NYC), NGO Shine on Sierra Sierra Leone, Salone Microfinance Trust (supporting 8,000+ people) and a successful internet portal in Italy, similar to “Time Out.” Filippo became a partner in Tribewanted in 2010 and together with Ben launched John Obey and has more recently developed, launched and operated Tribewanted Monestevole, Italy.

Amy Carter-James
Amy’s commercial and philanthropic work continues to lift over 25,000 people out of poverty in rural Mozambique*. In addition she consults with large hotel chains and independent hotels on their corporate responsibility. She was awarded the UK's Young Social Entrepreneur of the Year in 2006, touted as one of the Top 30 Under 30 to watch in London in 2010 and given the extremely coveted “Young Leader Award” at the International Hotel Investment Forum in 2011 by the global leaders of the Hotel Industry dramatically raising her profile. She is also a sought after speaker and continues to drive development initiatives in Mozambique.

Neal Carter-James
Neal has co-founded and developed commercial and social businesses. His strength lies in enabling social objectives to be realised through sound business strategy, earning him a reputation as a very well respected social entrepreneur. He also consults on corporate responsibility in the hospitality sector through Thin Cats, focusing on ensuring decisions make good commercial and philanthropic sense. He is also a partner in a new stand up paddle company, distributing throughout Europe, providing safe drinking water for one child with every board sold and is an advisor for Global Angels.

*Amy & Neal are the founders of Guludo Beach Lodge in Mozambique, "the most decorated eco-lodge, EVER" (International Ecotourism Society). Guludo's work lifts over 25k people out of extreme poverty while protecting the local environment. A few of Guludo's most prestigious awards include WTTC Tourism for Tomorrow, Responsible Travel, ToDo! and Conde Nast World Savers awards.

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