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LONDON AND TROY, Michigan. (September 24, 2013)

TheFrameworks, a branding agency headquartered in London and Detroit, has been named the Agency of Record (AOR) for Toshiba Global Commerce Solutions.

Based in Research Triangle Park, N.C., Toshiba Global Commerce Solutions is the world’s leading supplier of integrated retail in-store solutions, with a worldwide installed base larger than its three major competitors combined.

As its AOR, TheFrameworks is creating a global advertising campaign for Toshiba Global Commerce Solutions following the successful design and launch of the Together Commerce go-to-market brand.

For the development of Together Commerce, TheFrameworks has engaged in a comprehensive range of creative work, including:

• Brand guidelines and key messaging
• New website
• Collateral materials
• New product names
• Major event support (Including the National Retail Federation Annual Convention & Expo)

“From the first time we met, TheFrameworks demonstrated a strong grasp of the challenges we were facing in bringing a new brand to market – and a clear ability to meet those challenges head-on with powerful creative ideas,” said Leo Suarez, TGCS VP of Marketing. “I look forward to working with the same team as we embark on the next leg of our brand journey.”

“Our combined team in London and Detroit prides itself in its ability to create a brand from scratch and then take it to the global marketplace,” said Lawrence James, Senior Partner of TheFrameworks. “We appreciate the opportunity to do that for Toshiba Global Commerce Solutions, a client that understands the power of brand communication.”


Founded in 1989, TheFrameworks is a brand-focused marketing and communications agency noted for its strategic thinking and creative excellence. Based in London, Detroit and Tokyo, we work for clients all over the world. Our core competency is end-to-end brand development and delivery, backing up brand strategy and direction with a comprehensive range of B2B and B2C marketing services.

For more information contact:

Lawrence James, TheFrameworks/Detroit Senior Partner
+1 248 250 9948

Ben Bush, TheFrameworks/London Principal, Content and Strategy
+44 20 3195 5220


This press release was distributed by ResponseSource Press Release Wire on behalf of TheFrameworks in the following categories: Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit