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- 1 in 3 motivated by a need for secondary income in recent years

- Modern website packages allow any level of user to conduct business online

9 October 2013, London: Some 40 per cent of British adults have seriously considered starting their own business, according to new research out today by 1&1 Internet Ltd,, a global leader amongst web hosting providers. The data from over 2000 Britons shows that in recent years many have weighed up their options for increasing their household income. The minimum income expectation from efforts to start a sideline business is on average £25,000 gross per year. The study would suggest that British entrepreneurial spirit remains strong. 1&1 advises anyone considering starting a new business project to consider the online tools available today that can greatly increase chances of business success and more flexible working.

Great Britain has long been famed for being ‘a nation of shop keepers’. In fact, new research of 2039 Britons(1) finds that both aspiration and confidence towards starting a new business is in mind for many. A total of 40 per cent of those surveyed have ‘seriously considered’ starting their own enterprise. There appears to be slight variation by gender - 43 per cent of men versus 38 per cent of women. On a regional basis, the East of England has the most ambitions, with 49 per cent considering their own business, followed by London (46 per cent) and Wales (44 per cent). The people of the North West are the most reluctant, with only 33 per cent being interested.

Some 33 per cent of those surveyed have considered starting a side project in tandem to their existing job, in order to boost family income. Other primary motivations included the opportunity to be their own boss (17 per cent), a better work/life balance or family life (12 per cent), and passion for a hobby (12 per cent). Perhaps unsurprisingly, the desire to start an enterprise does decrease with age. Those aged 25-34 years are most driven towards launching a business.

An interesting aspect of the study is the average UK expectation for the amount of secondary income that would make creating a start-up business worthwhile. The average UK requirement was £25,260 gross per year from such a project. This figure is much lower than the highest expectation, that of Germany with its average being £44,105. This was followed America, £33,446, and then Spain, requiring £28,783. Both French and Polish citizens would be happy with far less additional income, at £21,808 for France, and only £10,591 for Poland.

Robert Hoffmann, CEO Hosting, 1&1 Internet Ltd, comments, “The Internet makes it much easier today to start a business. A powerful website and the right tools to attract customers can often be the key needed to transform a business dream into a real life success. Modern website packages deliver the necessary eBusiness elements for attracting, interacting and transacting with online consumers – ready to place your website on top of Search Engines and connect you with Internet communities like Facebook, Twitter and eBay. Since you can use these powerful tools over the Web with no software or programming skills needed, starting a website is easier than many realise – the result being that a sideline or hobby business can become economically feasible and conducive to work/life balance”.

Internet Psychologist Graham Jones believes that Internet-based tools can certainly help entrepreneurs to succeed. Jones comments, "Research over the past few years has shown that when people use the Internet as the focus of their business their productivity goes up. If only more people would tap into the online tools available, they too could run productive businesses which are using the extensive knowledge available online to give them a competitive edge".

1&1 MyWebsite offers easy website creation in minutes with industry-specific templates and content for over 200 business types, and is ideal for start-up companies. Integral social media and web analytics tools allow business owners to better understand and engage with their online audiences. 1&1 MyWebsite also offers more than 100 web applications that can be added simply by ‘drag and drop‘ into a website design to add functionality across eCommerce, communication, social media, or business management.

Since 2000, 1&1 has been at the forefront of promoting and driving the use of the web by UK small firms. As a global leader amongst web hosts, 1&1 is well placed to deliver a high quality service to its customers. The company currently holds over 12.5 million customer contracts worldwide and 1&1 Group manages over 19 million domain names. For more information visit the website at

(1) 2039 UK adults surveyed by OpinionMatters via electronic feedback form

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About 1&1 Internet Ltd

1&1 Internet Ltd based in Slough, west of London, is Europe's No.1 web hosting and domain name registration company. 1&1 Internet Ltd is the UK arm of 1&1 Internet AG based in Germany (a subsidiary of United Internet Group, a public company with a market cap of more than 3.5 Billion GBP). 1&1 was established in 1988 and holds more than 12.5 million British, German, US, French, Spanish, Austrian, Polish, Italian and Mexican customer contracts. 1&1 Group manages more than 19 million domain names worldwide. More than 70,000 servers run in 1&1’s five state-of-the-art, green data centers.1&1 prides itself on being the one-stop-shop for web solutions.

1&1 Internet Ltd entered the UK domain registration and web hosting market in June 2000. As a well funded profitable company, it is in a strong position to deliver a high quality service at low cost. 1&1 is an ICANN accredited registrar with VeriSign (.com/,net), Nominet (, Afilias (.info), NeuStar(.biz) and PIR (.org).

For 1&1 Internet Ltd:

Richard Stevenson
Tel. 01753 490 435

This press release was distributed by ResponseSource Press Release Wire on behalf of 1&1 Internet Limited in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit