Go, the European low cost airline, has appointed Oyster to
develop its online activity. The internet professional
services firm won the account after a four-way pitch.
Go is building on its already strong position as one of the
leading e-commerce companies in Europe and the appointment
of Oyster ensures that Go can take full advantage of the
next generation of technology.
David Magliano, sales and marketing director at Go, said:
"Since we launched go-fly.com as a booking tool in September
1998, internet bookings have grown to around half of our
total sales. We are working with Oyster to make sure we
transfer this ongoing success to new platforms and maintain
Luke Taylor, director of Oyster, said: "Oyster is delighted
to be working with Go. We're thrilled to have been selected
to work with a company committed to constant improvement in
its online customer relationships and its business
performance. We look forward to a strong partnership with a
company that encourages new ideas where these have direct
business benefit, developing Go's offering across the whole
range of new media platforms."
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