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Sonny wears Make Art Not War T-shirt

Utilitarian-cool sustainable clothing label for kids aged 4 to 10 launches across the UK.

This week celebrates the launch of a visionary new label born from a collaboration of British talent, including artists, designers and an entrepreneur’s dream.

The Fableists collection is a mix of timeless, unisex and ultra-stylish clothes, built to last with solid ethical roots all made for a new generation of clued up consumers who want to buy differently.

The label represents a move away from mass-produced fashion, manufactured under sinister conditions and laden with chemicals.

“Like so many people, we were concerned with the growing throw-away fashion trend that led to such tragedies as the Rana Plaza collapse this spring,” says The Fableists founder Matt Cooper.

“When we searched for great looking clothes whose provenance we could trace for our own kids, we couldn’t find what we were after. We created The Fableists to meet our own needs and those of our friends and colleagues in the creative industries. In order to get our message out, it made sense to collaborate with the amazing creative talent that we’ve met through over two decades in the advertising industry.”

“Everyone involved is passionate and excited about the product we are launching and also about our small contribution to the planet and her people. Most of all, we don’t want to set a future deadline to work towards – we want to make changes now.”

“Making a change in the way consumers shop and perceive clothes in terms of buying, using and disposing of them, will make a huge difference to family health, the lives of others, the planet and will help to create a positive movement. But we are also adamant that our clothes look the business. The Fableists is a label with a vision.”

For more information contact Matt Cooper: / +44 (0) 781 729 3127 /

Or download the press pack:

This press release was distributed by ResponseSource Press Release Wire on behalf of The Fableists in the following categories: Children & Teenagers, Environment & Nature, Retail & Fashion, for more information visit