Nicolites is calling for smoking parents to switch from tobacco to e-cigarettes to prevent exposing their children to damaging second-hand smoke.
It follows a charity report which revealed that more than 430,000 children aged 11-15 in England are exposed to second-hand smoke in their family cars at least once a week.
The estimate, from the British Lung Foundation (BLF), came as the House of Lords prepares to debate a ban on smoking in cars where children are present.
The figures are extrapolated from a poll of 7,500 secondary school pupils. Of these, 6% said they were exposed to smoke in their family car every day or most days. An additional 8% said they were exposed to it once or twice a week.
BLF director of research Dr Noel Snell said a case for a ban was indisputable. "Adults are protected from second-hand smoke in public places and in work vehicles. This amendment is fundamental to child protection and must be passed in the Lords if we are to help shape a healthy future for this generation of children.”
Nicolites is the UK’s favourite electronic cigarette. E-cigarettes are designed to look and feel like real cigarettes, but are battery-powered products containing liquid nicotine, which is inhaled as a vapour. They contain no tobacco and do not burn, therefore they do not expose users to tar and other carcinogens found in normal cigarettes.
Nicolites managing director Nikhil Nathwani said: “There is a very simple answer to the problem of exposing children to passive smoking and that is to either quit the habit completely or switch to electronic cigarettes.
“E-cigarettes only produce a harmless vapour and can therefore be smoked in the car or in the home without the risk of subjecting young children to all the harmful toxins found in tobacco smoke. It is widely accepted that passive smoking caused by traditional tobacco cigarettes is a major health issue and therefore we would encourage all parents that smoke to consider switching to e-cigarettes.”
Nicolites is the UK’s biggest brand of electronic cigarettes, stocked by a large number of national retailers including Tesco, Sainsbury’s, ASDA, Superdrug, Co-op, WH Smith, Martin McColl and over 10,000 independent pharmacies and convenience stores.
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