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Visitors zoom in to view details of the collection that ‘helped shape music’

MGI today announced that its ZOOM Server software is powering the online digital image collection of Seattle’s dynamic new interactive music museum, Experience Music Project (EMP).

EMP, which was conceived by Paul G. Allen and Jody Patton, celebrates the creativity and innovation of American popular music. The one-of-a-kind music museum combines interactive and interpretive exhibits, and includes more than 80,000 artifacts that helped shape music history.

Diane Andolsek, emplive.com's director of online development, said, "MGI's ZOOM Server brings the real-life experience of EMP to those visiting us online. For example, it allows visitors to zoom in and view the rich mahogany and maple grain of the famed 1952 Gibson Les Paul ‘Gold-Top’ guitar or the vivid detail of a psychedelic-print scarf owned by Jimi Hendrix in his ‘mod’ days."

The EMP Digital Collection is a repository of information, images, audio and video available online at http://www.emplive.com/digitalcollection/index.asp It allows visitors to browse and explore details of thousands of artifacts, as well as discover connections between related objects, artists, topics and musical styles. The collection will continue to be updated and expanded over time, ultimately allowing EMP to share a larger portion of its vast collection with the public.


About MGI ZOOM Server Software

MGI’s ZOOM Server software provides an Internet imaging infrastructure that helps drive online sales, retain customers and sustain interesting content. ZOOM enables users to zoom in and closely examine items in fine detail from high-resolution images. It is particularly ideal for any site where pictures play a critical role in influencing purchasing decisions, and is also effective for sites that want to retain and encourage repeat visits. MGI’s imaging technologies are used by some of the world’s leading online retailers, institutions and manufacturers. For more information about MGI’s ZOOM Server and immersive imaging technologies, please visit: http://www.mgisoft.com/web/server/index.asp


About emplive.com

Emplive.com is the online presence for the interactive music museum known as Experience Music Project (EMP). Utilising streaming audio and video and committed to online interactivity, emplive.com brings the EMP experience to the Web. Every possible aspect of EMP is represented, as emplive.com provides visitors with a glimpse of the museum’s vast collection of more than 80,000 artifacts, a preview of its exhibits, and a sense of how EMP celebrates creativity and innovation as expressed through the many forms of American popular music. Beyond its role as an extension of the museum, award-winning emplive.com is also an expansive resource for music lovers of all ages. Live online guitar lessons, in-depth information about instruments and an invaluable list of resources for young bands make emplive.com a true gathering place for music lovers - a destination to learn more, collaborate and share in the creative process.

About Experience Music Project

Dedicated to exploring creativity and innovation in American popular music, EMP is a new kind of museum that strives to capture and reflect the essence of rock ‘n’ roll, from its roots in jazz, soul, gospel, country and the blues, to its influence on hip-hop, punk and other recent genres. Patrons will make their own music, see and learn about rare artifacts and memorabilia from EMP’s collection of more than 80,000 items, explore various musical milestones through unique interpretive exhibits, feel the power of the creative force by listening to musicians tell their own stories, and discover the power and joy of music in all its forms. Founded by investor and philanthropist Paul G. Allen under the direction of co-founder Jody Patton, the swooping, multi-coloured, 140,000-square-foot museum - designed by architect Frank O. Gehry - rises up in the heart of Seattle and provides visitors with an unparalleled musical experience. A 501(c)(3) nonprofit organization, EMP is on the Web at http://www.emplive.com


About MGI Software

MGI (http://www.mgisoft.com) is a pioneer and established market leader in e-commerce imaging and digital video. Its early focus on delivering imaging and video technology to the mass market has led to an ever-growing network of partnerships with major consumer electronics manufacturers, computer hardware and software vendors, photo retailers, media companies and e-businesses. The Company’s intellectual property spans many aspects of imaging and video, including content creation and editing, content encoding and decoding, Internet distribution systems, Web printing and interactive viewing. As digital imaging and video become commonplace, it will be MGI technologies behind the scenes making it work. With headquarters in Richmond Hill, Ontario and Campbell, California, MGI employs over 300 people with offices in North America, Europe, Pacific Rim and Japan. MGI is publicly traded on The Toronto Stock Exchange under the symbol ‘MGI’.


Notes to Editors

For further information, screen shots or products for review, please contact: Jenny Hodge, communications manager, MGI Software, tel: 01908 278106 / 020 8574 5044 / 07775 897360, email: jennyh@uk.mgisoft.com.

© MGI Software Corp., 2000. MGI, Reality Studio, Photovista and ZOOM are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

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