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Chloe Sims, the reality television star and entrepreneur, today launches her tanning range, Chloe Sims Starship Tanning, in Boots stores nationwide.

Boots will sell the hero line Chloe Sims Starship Mousse. It is guaranteed to dry after just 60 seconds, is non-sticky and can be washed off after just one hour to reveal a beautiful glow. Although it can be washed off quickly, tanners can leave the product on for up to four hours for a darker, richer colour allowing a fully customisable tanning solution in the home.

The range also includes a moisturiser, an exfoliator and gloves.

Chloe says: “I’ve been involved in every step of the development of my tanning range and worked closely with to ensure that everything about it is perfect from the design of the bottle to the formulation of the product. I feel very lucky – it’s every girl’s dream to have their own beauty range! I hope people will love it as much as I do.”

The product will be situated in the beauty section of most Boots stores. Customers can even meet Chloe herself as she will be visiting six Boots stores for signings and to meet the public in the next few days.

Chloe Sims Boots Tour Details:


Thursday 12th December
Boots, Market Street, Manchester (Store No 1200)
32 Market Street, Manchester, M1 1PL

Friday 13th December
Boots, Bluewater (1060)
Boots, Unit MSU02, Lower Thames Walk, Greenhithe, DA9 9SJ

Saturday 14th December
Boots, Brentwood (72)
Boots, 51 High Street, Brentwood, Essex, CM14 4RH

Saturday 14th December
Boots, Thurrock (917)
Unit 1B, The Junction Retail Park, Thurrock, Essex RM20 3LP

Sunday 15th December
Boots, Clayton Square (1150)
Clayton Square Shopping Centre, Liverpool, Merseyside L1 1QR

Friday 20th December
Boots, High Street, Birmingham (1298)
Boots, 66 High Street, Birmingham B4 7TA

For further information, press invites or to arrange interviews or photocalls please contact Jonathan O’Connor or Charlotte Coape-Arnold at or telephone no 0777 231 6144/0207 691 3876


Notes to editors:

• Chloe Sims Starship Tanning Mousse retails at £24.95 from Boots stores

• Chloe Sims Starship Tanning Moisturiser retails at £9.95 from Boots stores

• Chloe Sims Starship Tanning Exfoliator retails at £9.95 from Boots stores

• Chloe Sims Starship Tanning Gloves retail at £2.99 from Boots stores

This press release was distributed by ResponseSource Press Release Wire on behalf of John Mills (JML) in the following categories: Entertainment & Arts, Women's Interest & Beauty, Retail & Fashion, for more information visit