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Online sales on December 25th this year are predicted to be up by 50% making them the busiest to date, according to money-saving website,

16th December 2013 – Online sales on Christmas Day will be the highest to date, according to money-saving website,

With some of the biggest retailers’ sales starting on Christmas Eve and Christmas Day, millions of Brits are expected to take advantage of online discounts, avoiding the queues of the traditional Boxing Day sales rush.

Consumers set new records for online shopping on Christmas Day in 2012 with 107 million visits going to retail websites, making it the fifth largest shopping day online of 2012 and up 71% compared to the same day in December 2011*.

CEO of, Gareth Robinson said: “We have seen a continuous rise in traffic to our website on Christmas Day over the past three years and this December we are already up on traffic to our site by 22% in comparison to last year. We are expecting our sales to increase by 50% this Christmas Day, which will be the highest to date.

Over half of people shopping with us are using smartphones and tablets and this will rise even further over the Christmas period as people log-on to their new devices.”

Retailers have improved online shopping experiences with responsively designed websites, same day delivery options and simple check out procedures.
Gareth added: “Christmas Day has become one of the busiest online shopping days of the year. While the high street stores are restricted to minimal trading hours on the 25th of December, online is most definitely open for business and it’s now easier than ever for people to start shopping from the comfort of their sofa while waiting for Christmas dinner.”

Chains including Currys PC World, Marks & Spencer, John Lewis, Halfords, House of Fraser and Argos, are expected to begin their sales on Christmas Eve and Christmas Day.


About was launched in 2008 and is one of the UK’s leading money saving websites, offering discount vouchers and impartial advice. It features the latest online offers from a growing number of retailers, updated in real-time. Designed to help consumers save money with both leading high street brands and specialist retailers, offers one of the widest choices of discounts available.

Part of ASAP Discounts Ltd, works with affiliate network partners and leading UK and international brands to offer its visitors the most exclusive deals to save money. The site features thousands of promotional money off coupons and bargains at any one time, ranging from clothing and accessories to homes and garden.
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*According to the Christmas Retail Review 2012 compiled by Experian

This press release was distributed by ResponseSource Press Release Wire on behalf of Context PR in the following categories: Business & Finance, Retail & Fashion, for more information visit