Every second, worldwide email users produce more messages than 30,000 copies of the complete works of Shakespeare
•One hour per person is lost every working day because of ineffective use of email and email misuse. (That’s £4,200 pp per year, per employee)
•Email usage has soared - 507 billion emails are sent worldwide every day.
Make 2014 the year your email becomes a profitable business tool by joining in the 7th International Clean Out Your Inbox Week, 19-24 January 2014
Three of the world’s Email experts are on a mission to help businesses return their email to a valuable asset that will enhance their profitability and productivity. They say this requires individuals and organisations to share and collectively apply email best practices. This can dramatically reduce email misuse enabling individuals and companies to control their email, regain lost time and benefit their bottom line.
Dr Monica Seeley (UK) and fellow international email experts Marsha Egan (America) and Steuart Snooks (Australia) are challenging businesses and individuals to take control of their email at the start of the new business year by participating in a week focusing on email productivity (January 20-24) - the 7th International Clean Out Your Inbox Week. All three will be posting tips leading up to and during the week at http://facebook.com/inboxweek , on Twitter at #cleaninbox and on their websites. They are also making available a range of free tools. (See foot of release) and Mesmo blog.
They say that although social media is the ‘social’ communications channel of choice, business and international economies will continue to rely heavily on email. However, as global usage has surged to staggering proportions – around 507 billion emails are sent every day – many of us and our companies are locked into a cycle of email dependency and misuse that saps productivity. Every second, worldwide email users produce more messages than 30,000 copies of the complete works of Shakespeare.
Research by author of Brilliant Email, Dr Monica Seeley shows a typical European business user receives about 67 emails per day (ranging from low 20s to 180+). In the USA it’s about 100 per day. She says; “It’s no wonder many people can't keep up with their inboxes and simply declare email bankruptcy. But there is a solution, if companies, workgroups and individuals all use email more effectively. For example, most of us need less than half the email we receive. On average one hour of productivity per person is lost every working day of the year because of ineffective use of email and email misuse. That’s roughly £4,200 per employee, per year - a substantial and completely unnecessary business overhead in the current economic climate.”
Dr Seeley asked a cross section of leading businesses for their views including: Jeremy King, Client Services Director of BLAC Advertising Agency; Martin Kula, Vice President- Marketing Europe, Esselte and Dr Chris Ridgewell, Director,Wisework Limited. See their responses below. Dr Seeley and these commentators are available for interview from 13-24th January.
For further information: Lorna Campbell, PR Consultant to Mesmo T: 07836 625999, Email: email@example.com or Dr. Monica Seeley T: 01202 434340, Email: Monica@mesmo.co.uk or www.mesmo.co.uk/blog/2014/01/start-the-year-with-a-clean-inb...; https://www.facebook.com/InboxWeek ; www.mesmo.co.uk
Jeremy King, Client Services Director of BLAC Agency says,"E-mail has rapidly morphed from a wonderful business tool to the bane of most managers’ lives. However, it’s still the best business communications method we have. We will be reviewing our current practices, but, as an advertising agency we have an extremely high ratio of 'digital natives’. For them and current ‘twentysomethings’ email management and getting to 'Inbox zero' seems to come naturally. Inbox size limits have become a thing of the past so although nothing gets deleted, it’s important to have an audit trail so everything is still filed and organised but it’s now mainly in the cloud. A possible lesson for the rest of us."
Martin Kula, Vice President- Marketing Europe, Esselte who specialize in organisational solutions and products that help individuals and companies work more efficiently and productively comments; "As a global organisation, we are very aware the way people work and interact is evolving and that the communication tools we all use and how we use them need to evolve accordingly. We believe the way people use email is certainly something that deserves our focus. Used efficiently it can improve productivity which is why we are developing innovative new organisational solutions including new tools to support mobile workers and new areas to improve document organisation and collaborative online work, like the Leitz Cloud service.”
Dr Chris Ridgewell - Director - Wisework Limited experts in helping organisations transform the way they work concludes; “All forms of communication are important working in a flexible environment, none more so than email. It’s imperative to stay on top of messages. They can quickly accumulate with the risk you miss something important - perhaps your next sale! Whatever technology you use be it smartphone, tablet or pc, you need the discipline to check your Inbox regularly and to clear out the clutter on a regular basis. If you use Outlook, set up folders and move messages to them to keep the Inbox clear. Use filters to keep out the junk and set up auto-archive to back everything up. It all goes towards making the best use of your valuable time.”
Tools to help return email to a productive asset include:
• Free email calculator – "How much money do you throw away every day through poor email management?" http://www.mesmo.co.uk/assess-yourself/calculator/uk
• Benchmark yourself using our etiquette checklist to see what lack of email good manners might be costing you and your business. http://www.mesmo.co.uk/assess-yourself/email-etiquette-check...
• Check levels of email addiction: http://www.mesmo.co.uk/assess-yourself/email-addiction-self-...
• Free White Paper: Email Culture--Are You Managing It or is It Managing YOU? http://InboxDetox.com/gift
• The Clean Out Your Inbox Week eKit: http://bit.ly/grgWsI
• Outlook Fitness Tests - Using Outlook properly can help you save time i.e. automating actions such as foldering emails and highlighting incoming emails from key people http://www.mesmo.co.uk/assess-yourself/outlook-it-fitness-ch...
• Free thought-provoking White Paper on The Future of Work produced by Esselte and future scenario planning experts. http://www.is4profit.com/pdf/the-future-of-work.pdf
A summary can also be found via following link: http://marketingsales.tyden.cz/priloha/201304/51745cc022271/...
- ENDS –
For further information: Lorna Campbell, PR Consultant to Mesmo T: 07836 625999, Email: firstname.lastname@example.org or Dr. Monica Seeley T: 01202 434340, Email: Monica@mesmo.co.uk
About Dr Monica Seeley/Mesmo Consultancy/EmailDoctor: She is Managing Partner of Mesmo Consultancy and an international expert on email management [http://www.mesmo.co.uk]. A Visiting Fellow at Cass Business School, City University, speaker and columnist, her third book ‘Brilliant Email’ was published by Pearson in 2011. You can follow her daily tips and hints on Twitter [http://twitter.com/EmailDoctor]
About Marsha Egan InboxDetox, CPCU, PCC, ICF-Certified Coach: CEO of Inbox Detox, she is an internationally recognized workplace productivity expert and speaker. Named one of Pennsylvania’s Top 50 Women in Business, her acclaimed “12 Step Program for E-Mail E-ddiction” received international attention, being featured on ABC Nightly News, Fox News, and newspapers across the globe. In 2009, the Program was adapted into a book, Inbox Detox and the Habit of E-mail Excellence (Acanthus 2009)
Steuart Snookes otherwise known as Australia's 'Email Tiger' is an E-mail Strategist & Productivity Expert who works with busy professionals who are struggling to keep up with the modern phenomena of e-mail 'overload'.
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