London, UK and Detroit, Michigan. (24 January 2014) Creative branding and marketing agency The Frameworks has strengthened its offering in Japan by entering into a partnership with advertising agency ADK, headquartered in Tokyo.
Under the terms of the partnership agreement, the two agencies plan to pool expertise and resources, working together to win new business and develop existing client relationships.
Both agencies believe they have much to gain from their new partner. As B2B corporate branding experts, The Frameworks will give ADK access to new creative development skills across different media, while providing invaluable insights into Western culture and attitudes towards brand development. ADK’s knowledge of the Japanese market, meanwhile, will be of enormous benefit as The Frameworks continues to grow its global business.
The Frameworks and ADK have already collaborated on work for a client common to both organizations, and both companies also work independently with a range of Japanese clients – The Frameworks most notably with the test and measurement division of Yokogawa.
The partnership comes at an exciting stage in The Frameworks’ history. It recently made a number of key appointments in both its London and Detroit offices, including Creative Directors for both offices and a Head of Commercial Operations in London.
The company is also relocating its Detroit office to larger premises this month in response to continued expansion: the business grew by more than 40% in 2013.
Managing Partner Lawrence James explained: “News on the Japanese economy is starting to become more positive, and The Frameworks is continuing to increase its business activity in the country. We have a lot in common with ADK in terms of culture and how we do business, and their understanding of Japanese media and business will ensure that we’re in a position to be able to expand our offering and grow our client base.
“We also hope that we can help ADK to win more work with Europe- and US-based clients, and work together where possible to make the most of the opportunities we’re given.”
For further information, please contact Lawrence James (The Frameworks Detroit), Ben Bush (The Frameworks London) or Kaori Nakajima (ADK):
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+1 248 250 9948 / +44 (0)20 3195 5220 / +81 3 3547 2003
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About The Frameworks
Founded in 1989, The Frameworks is a brand-focused marketing and communications agency noted for its strategic thinking and creative excellence. Based in London and Detroit, we work for clients all over the world. Our core competency is end-to-end brand development and delivery, backing up brand strategy and direction with a comprehensive range of B2B and B2C marketing services.
The Frameworks London
60 Gainsford Street
London SE1 2NY
The Frameworks Detroit
108 Willits Street
Birmingham, MI 48009
ADK was founded in 1956, and has since grown to become Japan’s third largest advertising company. With offices in 12 Japanese cities and a presence in more than 16 other countries across the world, ADK delivers creative marketing and advertising, digital communications and media buying to an enviable list of clients, both in Japan and internationally.
13-1 Tsukiji 1-chome
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