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• Moonpig reveals that Reading is the UK’s most loved-up place and Leeds is the least loved-up place in the UK

• Those living in Northern Ireland are most likely to receive a marriage proposal on Valentine’s Day

• 1 in 4 people say that flowers would be their ideal gift on Valentine’s Day

• Roses are still the nation’s favourite flower

London, UK, 12 February 2014 – The North of England may have the reputation as being the UK’s friendliest, but it seems when it comes to love they are a lot more cautious. In a bid to find out how ‘loved up’ our lovely nation is, research by, the world’s largest online personalised card retailer and one of the UK’s leading online florists, has revealed that three of the top 5 UK locations head over heels in love, are in the South of the country, with Reading topping the list, followed by Woking in second place and Cambridge in fourth. On the flip side, when it comes to being single and proud, 3 of the top 5 cities with the most singles are in the North, with Leeds topping the singles table; Durham and Newcastle also feature, having all received the lowest number of flowers as a romantic gesture.

Top 5 loved up spots in the UK:
1. Reading
2. Woking
3. Nottingham
4. Cambridge
5. Southport

Top 5 most single hotspots in the UK:
1. Leeds
2. Birmingham
3. Durham
4. Newcastle
5. Milton Keynes

To delve more into exactly what the nation gets up to on the day of love, Moonpig commissioned an independent consumer research survey. Highlights from the survey discovered:

• Those living in Northern Ireland are most likely to receive a marriage proposal on Valentine’s Day – no pressure!

• On average the nation as a whole has had a rather respectable number of 3 serious relationships in their lives

• People in Wales however are most likely to have had more than 10 serious relationships in their lifetime – almost 1 in 5 have!

• London dwellers are most likely to go on a first date on Valentine’s Day, and are also most likely to be miffed if they don’t receive flowers at work on the day of love- so if you’re in London, plan accordingly!

• The lovely people of Northern Ireland love their friends and are the most likely to they are the most likely to send a Valentine’s Day card to a friend as well as a date

• Perhaps most surprisingly, the research revealed that Valentine’s Day is also a popular day for singles to go out and mingle, with 1 in 20 of us going out and having a one night stand!

Whilst Valentine’s Day is the ultimate lovers’ celebration, for others it can be full of anxious waiting for that little surprise to fall into their lap. The pressure is on for the younger generation as 16-24 year olds are the most likely to moan if they don’t receive a gift, maybe that’s why Moonpig has found that nearly 20% of the UK buy Valentine’s cards for a relative – a great way to prevent the tears if love doesn’t come knocking.

Call it routine, or being secure in our relationships, but it seems the allure of Valentine’s Day wanes as we grow older, as by the time we get to 55 we have far less expectations around the day itself. That said, people aged 55+ are the ones most likely to send an anonymous Valentine’s Day card – those sneaky silver foxes!

Everyone wants to have something as a token of love on Valentine’s Day, and that often needs careful planning and preparation. But it’s not as hard as you may think; more than 1 in 4 people say that a beautiful bouquet of flowers would be their ideal gift on Valentine’s Day, with Moonpig also revealing that a dozen red roses are the most desired Valentine’s gift over the obvious option of a box of chocolates.

Valentine’s Day is special for a couple, but at times there may be a lot at stake on the success of the day and receiving the perfect gift. Surprisingly, according to Moonpig’s research, men are more likely to end a relationship as a direct result of a bad Valentine’s Day. Who said it’s the thought that counts! Men shouldn’t get too complacent though, as they are also twice as likely as women to get dumped on Valentine’s Day itself. Looks like it takes two to tango!

Moonpig Managing Director, Iain Martin said: “People in the UK celebrate Valentine’s Day like no other nation. Whether it’s a sentimental bunch of flowers, sharing a photo of a special memory or a naughty joke; there may be slight differences up and down the regions but at we are all incurable romantics at heart.”

The UK in Bloom

In order to inject some love to the singletons of Leeds; Moonpig is descending on the city on Wednesday 12th February to give away roses, the nation’s favourite bud. With 41% of us claiming we would like to receive flowers as a romantic gesture, Moonpig will bring a smile to the people of Leeds. To find out where Moonpig will start sharing the love on the 12th, there will be regular updates via its twitter account @MoonpigUK. All recipients of a red rose also have the opportunity to win a full sized bouquet, simply by sending a picture of them and their rose, using #LoveableMe

To view the accompanying infographic for this piece of research visit:

# ENDS #

About Moonpig: – it’s something a little bit different. Launched in 2000, Moonpig was the first online greeting card business of its kind and has revolutionised the card industry by focusing on personalisation. Now it is the leading online personalised card and gift company in the UK. With over 10 million customers in the UK, Australia and USA, it has sent more than 40million cards across the globe – that’s enough cards to stretch to the moon and back!

Moonpig has well over 10,000 card designs for all occasions, from the cute and quirky to the weird and wonderful. Well known for brilliant humour, spoofs, photo upload and for working with top brands such as Disney and Nickelodeon, Moonpig designs are all exclusive.

After exceptional growth in the UK, boosted by a TV advertising campaign and a particularly catchy jingle, the company expanded into personalised gifts and flowers. Our gifts include, personalised, mugs, T-shirts, wall art, cakes and chocolates, and most recently handpicked gift boxes.

Today, it is one of the top online destinations for flowers, allowing customers to send beautiful bouquets and plants with their personalised cards. All key areas of the business are headed up by in-house teams, from IT, print production, marketing, design and customer services.


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