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Product identification manufacturer, Worldmark of East Kilbride, has placed a £100k contract with Bristol-based MAX International for an enterprise-wide suite of integrated business software for its Donprint UK Ltd subsidiary.

The MAX software, which includes modules for Accounting, Distribution and Manufacturing Schedule Management, will run on Compaq hardware with an SQL Server database. The first value-added project is in relation to 'Commodity Management' and is expected to 'go-live' in July.

According to Worldmark’s IT Manager, Ian McConnell, the company also examined offerings from Weir, Rad and Exel (EFACS), before choosing the MAX solution.

"There were a number of reasons for selecting MAX," explained Commodity Manager Mrs Donna Bell. "Firstly, as a leading-edge company, we wanted leading edge software to control our Commodity Management Project and provide the range of detailed, accurate management information so important for us to maintain our competitive edge."

"Secondly," she continued, "the MAX software was not only the closest fit to our needs, but MAX was the only company willing to bend to our specific maximum spend requirements."

"We had received a third-party recommendation for both the MAX software and the crucial aftersales support so necessary for sophisticated software," added Mr. McConnell. "This endorsed our confidence in both MAX as a company and in the MAX people."

Worldmark is the market-leading manufacturer of product identification, tracking and branding for the electronics, consumer appliance and automotive industries.

The company has manufacturing and sales support locations in the UK, US, Finland, Hungary, Singapore, China, Ireland and The Netherlands. Prominent customers include Motorola, Compaq, IBM, Nokia and Ericsson. The product range includes labels and consumables, screen-printed control and instructional panels, metal badges, fabricated parts, EMI shielding, In-Mould Decorated phone covers, thermal transfer printers, PCB label applicators, barcode scanners and label design and print software.

MAX International provides e-Business solutions through its World Class enterprise management software, MAX, and its extensive range of consultancy, services and CRM support.

MAX is a one-stop shop with its fully integrated package of business systems, designed for companies in the manufacturing, contracting, service and distribution sectors. MAX embraces e-Commerce with e.MAX - linking e-Commerce with ERP and CRM excellence.

MAX is multi-company, multi-lingual, multi-currency, multi-warehouse, multi-location and has been installed in most types of manufacturing environment including mixed mode. MAX operates under Windows NT or UNIX and is continually developed to give industry leading RDBMS options, currently SQL Server, Informix and Oracle. MAX is a Microsoft Certified Solutions Provider.

MAX has over 450 customers worldwide, is available in 13 languages and operates in 23 countries. MAX development is centred in Bristol UK, with teams in Czech Republic, Holland and Poland. Wide UK coverage is provided with additional regional offices in Glasgow, Manchester and Reading offering local support and sales facilities. Overseas, MAX International operates via a network of authorised distributors. MAX International is owned by ICL, the e-Business services company, which is owned by Fujitsu.

ICL is one of Europe's leading e-Business services company and employs more than 21,000 people in over 40 countries. It designs, builds and operates e-Business solutions for customers in the financial services, telecoms, retail, government, utilities and travel markets.

ICL's e-Business services portfolio is focused on the transformation of its customers' businesses. It offers an end-to-end services capability - from new media design, consultancy and systems implementation through to managed e-Infrastructure services that underpin the 'mission critical' requirements of today's businesses.

For the year ended 31 March 2000 the company's revenues were £2,774.6 million and its profit before tax was £96.1 million. Headquartered in London, ICL is wholly owned by Fujitsu of Japan. ICL plans to float on the London Stock Exchange later this year.

For further information:

Linda Jones

Marketing Manager

MAX International

Tel: 01454 898598

Tel: 01582 466940

Mobile: 07887 657243


David Malaperiman

Media Link

Tel: 0118 984 3386

Mobile: 0973 166652


Ian McConnell


013552 49191

This press release was distributed by ResponseSource Press Release Wire on behalf of Media Link (Berkshire) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit