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César is a talented and experienced new colleague in a market which we have targeted for growth in 2014 and beyond.

Mobile research technology expert’s expansion strategy continues with appointment of Sales Director, César Rodriguez.

OnePoint Global, the global market leader in mobile research announces its second new sales appointment for 2014. César Rodriguez joins as Sales Director, serving OnePoint Global clients in the Iberian market and follows similar appointments in the UK, Netherlands, Egypt and France, which have all been made in the last four months.

César has considerable local country experience in loyalty programs, market research and the customer experience, as well as mobile research. He was previously a Senior Consultant for Ipsos Loyalty, responsible for Business Development and Operations. Prior to this as Managing Director at Impruf Research, a full service quality research agency, he specialised in developing and executing Mystery Shopping programs, market research and employee motivation programs for local and international companies. César has also held senior sales roles at Cofidis and General Optica.

Based in the new Madrid OnePoint Global office, César will report directly to Rob Huijboom, Chief Commercial Officer. Rob Huijboom adds “I am delighted to be welcoming César to the OnePoint Global team. He is a talented and experienced new colleague in a market which we have targeted for growth in 2014 and beyond. I am excited that César will be advised by Enrique Domingo, ex regional CEO of Synovate Iberia and Latam and lately CEO Spain in charge of the integration of Synovate and Ipsos. His reputation, experience and network are invaluable for a business starting up in the Iberian research market. I am confident that together they will help new and existing customers realise the full potential of the OnePoint Global research platform”.

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For more information about OnePoint Global, please visit

About OnePoint Global

OnePoint Global ( has been a pioneer in mobile research since 2006. No other company can match our knowledge, experience or mobile survey platform capability. We have completed over 30,000 projects in 74 countries and support 6 of the top 7 global research agencies and many major global brands.

OnePoint Global’s mobile survey technology is unique, as respondents are able to select their preferred method to reply. With the widest number of mobile data collection channels, this broad reach nurtures high response rates and high levels of engagement.

The increasingly global scope of our work sees us deploying mobile research across continents and amongst audiences with different mobile needs and different usage levels. At OnePoint Global, we strive to provide our clients with unrivalled mobile survey technology and support to help them connect with their audiences across key markets and regions, when, how and where they need to.

Media Contact:

Ruth Davies
Tel: +44 07747 607947

" César is a talented and experienced new colleague in a market which we have targeted for growth in 2014 and beyond. "

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