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Summary of key NetValue findings*:

- Over 1 in 3 (36.6%) of UK Internet home users are logging on to financial sites, equating to 3.6m users. This compares with 34% of French users, but sees the UK lagging behind Germany, where 43% of home Internet users (4.3m) are visiting finance sites.

- Growth in visitors to financial sites in France and Germany has been phenomenal: since January, the number of visitors has grown by 63% in Germany and 88% in France. By contrast, growth in the UK was 27.5%.

- The top financial sites in the UK are banking sites: Egg remains no.1 in the UK rankings with 881,100 unique visitors, followed by Barclays.co.uk with 445,500 visitors and nationwide.co.uk with 306,000 visitors. In terms of 'stickiness', iii.co.uk is still on top, with visitors spending an average of 55.5 minutes on the site in the month.

- The top financial websites in France and Germany are both Stock Exchange sites: Boursorama.com in France and Teledata.de in Germany. This seems to reflect the growing interest in share information: in France particularly, the new found ease of trading online and the recent wave of share issues seems to be capturing the public imagination.

- The date of first connection to the Internet has a strong impact on visitors to financial websites who then go on to a secure part of the site, evidence that they are more comfortable with security issues: 34.5% of UK users making a secure connection, and 44% of German users, first connected to the Internet in 1996 or before.


* Figures based on measurement of home Internet users in the UK during May 2000


Over 1 in 3 (36.6%) of Internet home users (3.6m) are actively logging on to Financial* websites in the UK (*comprising Banking, Mortgages, Insurance and Investment sites). This compares to 34% of French Internet users (1.9m), but sees the UK lagging behind Germany, where 43% of home users (4.3m) are now visiting finance sites.

The number of people in the UK who are using the Internet for banking and investment
advice has grown by 27.5% since January. However, the most substantial growth has taken place with our European counterparts. In Germany, visits to financial websites has grown by 63%, with an additional 1.7m users logging onto banking and investment related sites since January. Meanwhile in France, visitors have increased by a staggering 88%, growing from a base of only 1 million at the start of the year. Users appear to have been spurred on by the new found ease of trading online and the recent wave of share issues, which seems to be capturing the public imagination. (Chart 1)

The top financial websites in France and Germany are both Stock Exchange sites: Boursorama.com in France, with 680,690 unique visitors and Teledata.de in Germany, with 1,387,081 unique visitors. In the UK, banking websites are top of the rankings: Egg.com remains the most popular financial site with 8.9% (881,100) of home Internet users, followed by barclays.co.uk with 445,500 unique visitors and nationwide.co.uk, with 306,600 visitors. However, in terms of time spent online, the investment site iii.co.uk is still on top, with visitors spending an average of 55.5 minutes on the site in the month. (Charts 5-7)

If we look at visitors by gender, we see that in the UK and France, male and female visits to financial sites are fairly even. In the UK, 40% of men and 28% of women log on to banking and investment sites, compared with 38% of men and 27% of women in France. Nevertheless, Germany is by far the most advanced market for both men and women, with almost 50% of men (49.2%) and 31% of women using the Net for financial information. In all 3 markets, the 35-49 age bracket accounts for the majority of users. (Charts 2-3)

Not surprisingly, the date of first connection to the Internet is shown to have a strong impact on visitors to financial websites who then go on to make a secure connection, evidence that they are more comfortable with security issues. 34.5% of visitors in the UK and 44% of visitors in Germany first connected to the Internet in 1996 or before. By contrast, the majority of French visitors who go on to a secure part of a site (35.9%) only connected to the Internet last year. (Chart 4)



5. Top 10 UK Financial Domains, May 2000

Please contact Netvalue for data tables.


6. Top 10 French Financial Domains, May 2000

Please contact Netvalue for data tables.


7. Top 10 German Financial Domains, May 2000

Please contact Netvalue for data tables.


Definitions used in this press release


Domain: A set of pages grouped under the same name e.g. yahoo.com

Internet user:A NetValue Internet user is an individual who has connected to the Internet at least once during the reference period, to use at least one activity (web, email, chat rooms, audio, video etc.)

Reach:Reach (%) represents the percentage of unique Internet users who connected at least once, for one activity, during the reference period

Secure connections:Secure connections are used to ensure the confidentiality of information exchanged.

Unique users:The number of unique projected Internet users who connected at least once for one activity during the reference period


***Please source all data to NetValue ***


About NetValue

NetValue is the first European company that can effectively measure home Internet activity and behaviour using panel research. We currently have operations in the UK, France, Germany, Sweden and the US, with plans to roll out to a further 14 countries by the end of the year.

Our cutting edge technology, NetMeter·, is unique in the marketplace: it records and tracks ALL applications available on the Internet as it operates at Internet protocol level (and measures not just web usage but also: email, FTP, audio, video etc.) NetValue offers the only product able to track Internet user activity in such minute detail, and in real time.

NetValue provides an integrated view of how the Internet is used from a directly observed consumer perspective. Our technology helps clients to determine which business models are most effective for their Internet strategies.

UK clients include MSN, Yahoo!, Excite, Lycos, Freeserve, LineOne, BSkyB, QXL,NTL, Kingfisher, ZDNet, Nationwide, Cadbury, Thomas Cook , Argos, StreetsOnline, Salomon Smith Barney and BNP Paribas.

Methodology

Panels are recruited by Taylor Nelson Sofres on an exclusive and global basis, allowing for seamless international reporting. An establishment survey quantifies and profiles the number of Internet users in each country. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. Using an identical process for all countries involved, TNS determines the characteristics of the Internet user population through weekly telephone interviews. In the UK, 27,000 interviews are carried out annually.

For more information, please visit: http://www.netvalue.com


Press contacts

Jannie Cahill, Marketing Manager

Tel: 020 7546 8670

Email: jannie@netvalue.com


Louise Tarpey

Tel: 020 8305 2665

Email: louise.tarpey@virginnet.co.uk

This press release was distributed by ResponseSource Press Release Wire on behalf of Grapevine PR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.