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$3.2 million marketing project increases the predictable and long-term revenue stream enabled by blur’s robust platform

blur Group, the company that is reinventing commerce at blurgroup.com, announces a further significant project and a significant partnership to the Exchange.

A global LED manufacturing company has kicked off a $3.2 million marketing project with blur Group for their 2014 pan-European product launch and roll-out. It is the latest of several large-value projects submitted across blur’s exchanges.

Further scope for continuing large projects is also promised, in the form of a partnership in Innovators International, a global association with 50+ corporate members, including 3M, Pernod Ricard, The Shekar Group (part of Tata), The Mayo Clinic and Patagonia.

Philip Letts, blur Group CEO commented, ‘blur’s platform development and investment in our digital marketing and sales channels continues to show results in an ever-faster adoption of s-commerce globally. A high value, long lifetime project kicking off on the Exchange such as blur’s latest $3.2 million marketing project increases the predictable and long-term revenue stream enabled by blur’s robust platform, designed to support projects of all sizes and values. The project news validates the Exchange’s mainstream potential whilst blur’s major new partner is happy to extend the reach of s-commerce to some well-known names in new markets and regions - one step closer to realising blur’s $2tn addressable market.”


-ENDS-





For further information please contact:

blur Group plc
investors.blurgroup.com
Lucy Davies - Head of PR
Tel: +44 (0) 7759 635919


N+1 Singer

Shaun Dobson / Matt Thomas
Tel: +44 20 7496 3000


Newgate Threadneedle

Caroline Forde/ Josh Royston/ Hilary Millar
Tel: +44 20 7653 9850


About blur (Group) plc at blurgroup.com

blur Group is a technology company reinventing how businesses do commerce at blurgroup.com. Its Global Services Exchange uses blur's proprietary s-commerce platform to enable approaching 40,000 business users in 141 countries to buy, sell and deliver core business services and take advantage of Software as a Transaction™ to pay for these projects.

blur Group (BLUR) is a public company headquartered in the UK with offices in the US and Europe. It is listed on the London Stock Exchange’s AIM market. blur was founded in January 2006 and launched in alpha in 2007 with the full, formal launch of the Global Services Exchange in January 2010. At that time, just over three projects per month were submitted. Now, nearly 200 projects start on the exchange each month. Customers include Danone, Broadridge, Coral, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average project value has grown from approximately $1,500 in 2010 to $89,000 in Q4 2013.

Today, over 4,000 projects have been submitted with a combined value of above $162 million. These have come from the US, UK, Europe, Africa and Asia with over 36,000 expert service providers on eight exchanges responding to them.

This press release was distributed by ResponseSource Press Release Wire on behalf of Blur Group in the following categories: Consumer Technology, Business & Finance, Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.