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Mega Leisure Chelmsford

Mega Leisure Chelmsford, a leading bouncy castle hire company in Essex, have commented on new reports claiming that children now spend more time with digital games than they do with old fashioned toys.

Children are becoming digital natives completely used to the immediate gratification of apps and games on their smart phones and tablets, a new report suggests, and a by product of this is that traditional play and ‘old fashioned’ toys are being pushed aside. According to a survey from media research firm The Michael Cohen Group, touchscreen devices such as tablets and phones boast the most overall playtime amongst the toddlers and parents surveyed, with 60% claiming to use these devices “often” and 38% “very often”.

In contrast, traditional toys such as dolls, action figures and arts of crafts all hit around 50% and other staples such as vehicles, puzzles and board games only 40%. These results could be attributed to the growing trend for parents to consider these screen-based games to belong to the same category of play as more traditional toys and games. 10% of parents “always” considered them the same, 58% “sometimes” and 32% thought tablets and active play should never be put in the same category.

Mega Leisure Chelmsford, leading providers of bouncy castles and inflatables in the area, have commented on these findings, encouraging parents to engage in active, outdoor activity with their children whenever possible. A spokesperson for the company said:

“The increasingly popularity of games and apps on mobile devices for children has somewhat eclipsed the need to go outside and play, and sometimes it’s left up to parents to grab those opportunities for family fun time when they can. This is what makes bouncy castle hire in Chelmsford so great for children’s parties or family events, as it makes active play exciting for kids and distracts them from their phones and tablets for long enough to have a fantastic day together as a family!”

Mega Leisure Chelmsford is an Essex based company specialising in bouncy castle hire, offering a comprehensive range of high quality bouncy castles and related products in Chelmsford. The company prides itself on its excellent customer service and range of high quality products.

This press release was distributed by ResponseSource Press Release Wire on behalf of Mega Leisure in the following categories: Children & Teenagers, Entertainment & Arts, Leisure & Hobbies, for more information visit