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...Combination of XML content management and high-end
personalisation now offers European customers most advanced
e-marketing solution...

Tridion, a leading provider of XML content management
software solutions, today announced a strategic partnership
with Manna Inc., an emerging leader in the online
personalisation market. Tridion, based in Amsterdam, will
market and sell Frontmind, U.S.-based Manna's high-end
online personalisation solution, across Europe. This
agreement enables Tridion to offer European multinational
customers a comprehensive e-marketing software solution with
sophisticated, high-end web personalisation functionality.
For Manna, the deal increases its global presence and gives
it entry into the exploding European e-business marketplace.
The two companies are currently engaged in discussions to
offer U.S. customers a similar combined solution.

Tridion's core solution, DialogServer, facilitates the
efficient exchange of online information. It enables
e-marketers to build online brand equity and maintain
consistency of message across multiple websites. At the same
time, it allows organisations to localise their web
communication by presenting information and offers in the
local language and by adhering to local market issues and
cultural norms. Tridion DialogServer is a state-of-the-art
XML content management system that provides out-of-the-box
support for the essential e-marketing functions including
Global Brand Management, Web Localisation, Customer
Interaction Management and Multi-channel Publishing.

Manna specialises in online personalisation technology,
offering e-marketers the customised solutions they need to
manage their e-marketing programs. Manna's FrontMind makes
possible a dynamic, highly-personalised and
instantly-responsive experience for online customers each
time they visit a website. Frontmind's self-updating
customer behaviour models, "marketer's desktop" control, and
easy-to-use reporting and ROI analysis enables e-marketers
to truly know their customers, deliver precisely targeted
offers, and improve upon their online marketing initiatives.

"Personalisation is one of the key elements for successful
one-to-one e-marketing," said Paul Konijnendijk, CEO at
Tridion. "Manna's high-end personalisation technology is a
perfect complement to DialogServer's customer profiling and
customer interaction capabilities. With this agreement with
Manna, we're able to offer a complete, end-to-end
e-marketing solution that addresses company requirements to
understand who their customers are, predict the needs of
those customers, adapt communication and product offerings
in real-time, and optimise and measure the return on
investment of web marketing initiatives."

"E-marketers in Europe face unique challenges when using the
web and other online channels to communicate and interact in
a highly personal manner with customers across different
geographies," said Larry Rolnik, vice president at Manna,
Inc. "We're convinced that Tridion, more than any other
European company, truly understands the challenges
multinational organisations face, and with DialogServer,
offers a compelling solution to address these needs. We're
pleased to extend their XML-based content management
solution with our high-end personalisation technology,
offering European customers a complete e-marketing package."

Many well-known global organisations are already using
Tridion DialogServer as the basis of their Internet
activities. These include KLM, Ericsson, Scania, Intergamma,, GE Access, Sportweek, Wolters Kluwer and the
Dutch Ministry of Defense. Notable innovative online
businesses already using Manna's FrontMind include,,, and

About Tridion

Tridion is a leading provider of e-marketing software
solutions. Its solutions are ideally suited for
organisations choosing to use online channels to grow their
business, develop consistent global brands, localise
content, create long-lasting customer relationships and
improve their competitive position. Tridion's core product
is DialogServer, a state-of-the-art XML content management
platform supporting the essential e-marketing functions:
Global Brand Management, Localisation, Customer Interaction
Management and Multi-channel Publishing. Tridion is
headquartered in Amsterdam with offices in London, Munich
and Stockholm. You can find more information at

About Manna, Inc.

Manna is the emerging leader in the online personalisation
market, offering e-marketers unprecedented control and
management of successful e-marketing programs. Manna's
FrontMind is the only personalisation solution to combine
three powerful approaches for successful online marketing:
self updating customer behaviour models that help
e-marketers understand and predict customer behaviour; an
easy to use "marketer's desktop" that gives the e-marketer
instant control and flexibility over marketing initiatives;
and an in-depth reporting and analysis capability that
delivers feedback on specific marketing initiatives as well
as overall ROI. Manna empowers e-marketers to develop highly
personalised and instantly responsive experiences for online
customers while reducing costs and eliminating the risks
associated with new web-based marketing initiatives. Founded
in 1997, the company is headquartered in Wellesley,
Massachusetts, with R&D located in Tel Aviv, Israel. For
more information, contact Manna at, or at
+1 781.304.1600.

For more information, please contact:

Scott Behles, International Marketing Manager


Tel: +31 20 20 10 517



Wendy Wolfson

Tel: +1-617-628-9310


Constance Mazelsky

Tel: +1-978-682-5586


Wendy Wolfson Communications (on behalf of Manna)

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