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blur CEO Philip Letts believes that the integration of tech language is positive as long as terminology can be demystified by the industry.

The man and woman in the street are fed up with blue sky thinking outside the box, and feel that running it up the flagpole will not result in anything cutting edge.

Moving forward, this cutting edge paradigm is unlikely to be actioned or benefit from a roadmap.

In a survey of the most hated business phrases, conducted by blur Group - the company reinventing commerce at – Brits made their feelings clear: and red-flagged the worst offenders.

The top 10 are:

1. Outside the box
2. Blue sky thinking
3. Run it up the flagpole
4. Brainstorming
5. Level playing field
6. Paradigm
7. Cutting edge
8. Action it
9. Moving forward
10. Roadmap

When it comes to technology phrases, terms such as ‘deployment’, ‘portal’ and ‘elasticity’ are widely understood – if not liked - but people are still cloudy about cloud computing; 20% of us don’t fully understand what it means.

And even under anonymous survey conditions, respondents were so keen to display a working knowledge of tech that many claimed to know about ‘zoomblogging’, a made-up phrase. Asked to provide specifics, 60% of those surveyed admitted they did not know the actual meaning of the word.

Hearteningly, 75% said that they would ask during a conversation if they were unclear on a specific term, 10% said they would smile, nod and look the term up later, and only 7% said they would feel stupid.

blur CEO Philip Letts believes that the integration of tech language is positive as long as terminology can be demystified by the industry.

“If one fifth of Brits aren’t fully sure of what the cloud is, it’s little wonder that the b2b sector is taking significant time to embrace the possibilities of today’s technology and innovation,” he says.

“The only way to tackle that head on is to help customers feel comfortable with learning and experiencing cloud-based applications, like the tens of thousands of customers buying and selling services through blur Group’s own platform do everyday.

“Our latest platform launch, blur 4.0 will be improved through customer feedback, and will continue to evolve as more are invited from the outside world to help us understand their needs better. It’s the way that every tech company should be working - to use a little jargon of our own, it ‘levels the playing field’ for those keen to embrace tech, whatever their company size.”

Check out the new blur platform for buying business services: or by going directly to There’s a tab on the right to submit feedback.


Notes to Editors:

*The survey was undertaken by Opinion Matters amongst 2000 UK consumers & business professionals on 26th February 2014

PR Contact: Lucy Davies
07759 635919

About blur (Group) plc at

blur Group is a technology company reinventing how businesses do commerce at Its Global Services Exchange uses blur's proprietary s-commerce platform to enable approaching 40,000 business users in 141 countries to buy, sell and deliver core business services and take advantage of Software as a Transaction™ to pay for these projects.

blur Group (BLUR) is a public company headquartered in the UK with offices in the US and Europe. It is listed on the London Stock Exchange’s AIM market. blur was founded in January 2006 and launched in alpha in 2007 with the full, formal launch of the Global Services Exchange in January 2010. At that time, just over three projects per month were submitted. Now, nearly 200 projects start on the exchange each month. Customers include Danone, Broadridge, Coral, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average project value has grown from approximately $1,500 in 2010 to $89,000 in Q4 2013.

Today, over 4,000 projects have been submitted with a combined value of above $168 million. These have come from the US, UK, Europe, Africa and Asia with over 37,000 expert service providers on eight exchanges responding to them.

This press release was distributed by ResponseSource Press Release Wire on behalf of Blur Group in the following categories: Consumer Technology, Business & Finance, Media & Marketing, for more information visit