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London UK, 28 March 2014: Search Marketing Expo London 2014 (SMX London) are delighted to announce that Ajit Sivadasan, vice president and general manager of Lenovo, will be delivering the prime Keynote address to delegates on 13th May 2014.

The Keynote will be part SMX London’s expert-led conference programme taking place on 13th & 14th May at Chelsea Football Club, London. The programme covers cutting-edge content for corporate and agency search marketers wanting to stay ahead of the competition and the search engines.

Web evangelist Sivadasan's achievements with Lenovo over the past six years, in line with the remarkable rise of the Lenovo brand, are impressive to say the least. They include delivering large increases in the brand's online business from consumers and small-to-medium-sized businesses while driving penetration of Lenovo into newer global markets. Sivadasan has also contributed to a substantial rise in global profits through improving the end-user experience.

Managing a team spanning 10 countries worldwide, Sivadasan focuses on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimisation strategies using advanced analytics and big data concepts.

Sivadasan said, “I am really looking forward to joining my marketing colleagues at SMX London. My Keynote will cover the dramatic shifts in user adoption of smart phones, tablets and convertible form factors. I will explain how this forced us to adopt adaptive designs much faster than we anticipated. I will also discuss optimization in real time with the hope that a fully measurable process is on the horizon.”

Nick Paul, commercial director for SMX London commented, “We are privileged that Ajit has agreed to speak to our delegates at SMX London. We are all looking forward to hearing about the astonishing journey he and Lenovo have been on for the last 6 years, to break through as one of the biggest brands of the decade and topple HP as the largest manufacturer of PCs. We also look forward to his valuable insight into digital engagement and brand amplification.”

Around 400 delegates are expected to attend SMX London 2014 to hear Ajit Sivadasan’s Keynote in May. Other speakers include Danny Sullivan and Chris Sherman, founding editors of Search Marketing Land and curators of the programme. The full agenda and speakers can be viewed at www.searchmarketingexpo.com/london/. Registration for the event is still open.

-Ends-

Notes to editors:

SMX Boot Camp

For those new to search marketing, SMX Boot Camp will get them up to speed. It happens on the first day of the show, Monday, May 12. The fundamentals are covered in these sessions:

* Keyword Research & Copywriting for Search Success
* Link Building Fundamentals
* Paid Search Fundamentals
* Search Engine Friendly Web Design
http://searchmarketingexpo.com/london/boot-camp

About Search Marketing Expo and Third Door Media

The Search Marketing Expo - SMX conference series is produced by Third Door Media, Inc. Third Door Media's mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful. Search Marketing Expo conferences are held around the world and include: SMX West (San Jose, CA), SMX East (New York City) SMX Advanced (Seattle, WA), SMX London, SMX Munich, SMX Paris, SMX Sydney, SMX Israel, SMX Social Media Marketing (Las Vegas).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively.
The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Search Marketing Now brand.
Third Door Media was recognized in 2011 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

About Rising Media 

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Summit, Conversion Conference, Predictive Analytics World, Building Business Capability, Search Marketing Expo, Digital Analytics Hub, Affiliate Management Days, Web Effectiveness Conference, Allfacebook Marketing, Inside 3D Printing, Inside Bitcoins, AdMonsters in the US, Canada, UK, France, Germany and Australia. See www.risingmedia.com for more information.

Media Contact:

Jackie Bissell
Rising Media
jbissell@risingmedia.com
+ 44 1580 714332
+ 44 7710 512617

For Commercial, Sponsorship and Exhibition Enquiries
Nick Paul
Rising Media
npaul@risingmedia.com
+44 1580 714731
+44 7796 434 386

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