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Our platform gives us a fantastic insight into how business services are being briefed, pitched and delivered.

The average completion time of app development projects from initial brief to project delivery is 42 days. Tablet app projects take 31 days to complete and if they require a social application, businesses can expect to receive the finished product in as little as 28 days. Over a quarter (26.64%) of app briefs submitted to blur Group’s Global Exchange Platform were for projects between $2,500 and $5,000 and 22% had a budget of less than $2,500.

These are just some of the findings of blur Group, the s-commerce company that is changing the way companies brief, pitch and deliver projects. “1,750 of the 40,000 experts doing business on our platform specialise in app development so we have a unique view on what business are requiring from their apps and how app creators are delivering,” said Kara Cardinale, Chief Community Officer at blur Group.

While mobile software is becoming increasingly integral to business, blur Group’s research found a number of factors holding businesses back. Despite 81% of businesses surveyed stating that they had considered developing an app for their business, 76% of organizations admitted that they were having difficulty getting app development off the ground. The main reasons given for not investing in an app were:

‘Not the right expertise’ - 36 percent
‘Too time consuming’ - 22 percent
‘Not enough budget’ - 20 percent

Chris Anisere, founder of 7interactive said: “The advantage of blur Group’s Exchange pitching process is that there is a significant amount of information available on the project brief and it’s concise. So we get to understand, sometimes to a great degree, what the client’s thinking and ultimately what they want. The support from the Exchange Support team has also helped greatly in being able to refine questions we may have of the client. The Exchange Support team’s role is to support and they do a great job at it.”

Jon Hogg, Chief Platform Officer said: “Our platform gives us a fantastic insight into how business services are being briefed, pitched and delivered. Our Data Guides should help executives who want to benchmark their expectations against what the industry is actually doing.”

blur Group’s new platform can be viewed at

PR Contact : Lucy Davies

About blur (Group) plc at

blur Group is a technology company reinventing how businesses do commerce at Its Global Services Exchange uses blur's proprietary s-­commerce platform to enable approaching 45,000 business users in 145 countries to buy, sell and deliver core business services and take advantage of Software as a Transaction™ to pay for these projects.

blur Group (BLUR) is a public company headquartered in the UK with offices in the US and Europe. It is listed on the London Stock Exchange’s AIM market. blur was founded in January 2006 and launched in alpha in 2007 with the full, formal launch of the Global Services Exchange in January 2010. At that time, just over three projects per month were submitted. Now, nearly 300 projects start on the Exchange each month.

Customers include Danone, Broadridge, Exceed, HCA, Momentive, Red Commerce, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco. Over the same time, average project value has grown from approximately $1,500 in 2010 to $89,000 in Q4 2013.

Today, 4,500 projects have been submitted to the Exchange with a combined value of nearly $200 million. These have come from the US, UK, Europe, Africa and Asia with nearly 40,000 expert service providers responding.

This press release was distributed by ResponseSource Press Release Wire on behalf of Blur Group in the following categories: Consumer Technology, Business & Finance, Media & Marketing, for more information visit