ContentClick does exactly what it says on the tin –publishers’ content is monetised with a single click
London, 8th April 2014 – ContentClick, the native advertising and sponsored content specialist, has registered its name as a legal trade mark.
The trade mark has been implemented with immediate effect, ensuring that ContentClick’s name and brand logo are fully protected.
Granted by the Intellectual Property Office, the operating title of the UK Patent Office, the trade mark patent number is filed as No. UK00003032080 and listed under the name of parent company, DigitalBox Data Ltd.
The awarding of the patent is yet another milestone for ContentClick, not least because the trade mark describes its business model perfectly – content is clicked and monetised. It follows other recent developments including ContentClick’s network reaching a total of 45 million page impressions and 15 million unique visitors in just a few short months.
Backed by industry heavyweights including ex-Emap chief, Sir Robin Miller, as non-executive chairman, ContentClick is now one of the UK’s most exciting publishing start-ups. With more than 500 publishers and bloggers signed up to its network, the company looks set to become one of the fastest growing digital media companies in the UK, with international expansion already earmarked for Q2 2013.
Alex Attinger, Co-Founder of ContentClick, says: “ContentClick does exactly what it says on the tin –publishers’ content is monetised with a single click. That’s why we felt it was vital to protect our brand name and trade mark it, although it’s quite rare for the UK Patent Office to register names that describe an activity, which makes gaining our trade mark even more valuable.”
Attinger adds: “The registering of the ContentClick name is also a clear sign of the confidence we feel in our proprietary software and native advertising platform moving forwards.”
For further information please contact the ContentClick Press Office at email@example.com or telephone 01225 430090 (office) or 07931 381209 (mobile)
About Digitalbox & ContentClick
Based in Bath and London, Digitalbox is a performance marketing business with a strong background in email marketing, online lead generation and content marketing. Its latest initiative is the native advertising and content marketing start-up, ContentClick. The company works with bloggers & publishers to earn extra revenue from their content whilst also providing advertisers with a unique platform for generating new customers.
Digitalbox is backed by a series of well-known digital investors, including Sir Robin Miller, former Chairman and CEO of Emap plc; Bill Dobbie, co-founder of Iomart plc, Maxymiser, and Cupid plc; and Martin Higginson, founder of Monstermob plc, and NetPlayTV plc.
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