Breakthrough innovation includes applications for real-time personalisation, calendaring and planning and search engine optimisation
LONDON, UK. — 08 April, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today introduced the industry’s most advanced customer engagement platform, with innovative new capabilities for marketing execution and analytics. Through the platform, marketers can now easily automate and oversee their entire digital marketing and campaign strategy in real-time. The result: An entirely new, simple way to drive customer acquisition and loyalty through the creation of meaningful personal relationships.
“The idea of one-to-one marketing has been around so long that it has become synonymous with the unachievable – the holy grail of marketing,” said Phil Fernandez, president and chief executive officer at Marketo. “With our customer engagement platform and our continued innovation, it is not only possible, but it is here. And, marketers need it more than ever today as they compete for customers’ time and attention.”
From finding new prospects, to acquiring new customers, to building valuable lifetime relationships, the customer engagement platform gives marketers a core system of record to listen and respond to customer actions, orchestrate communications in real-time across all channels and devices, and manage all plans, programs, and investments from a single point of view. Marketo’s holistic approach gives every marketer what they need to be successful in driving customer acquisition and loyalty. With Marketo, marketers can easily:
UNDERSTAND: Track consumer behaviors, affinity, and context across every digital, social and mobile channel in a single data repository
ORCHESTRATE: Design and coordinate engaging customer experiences to take each customer on a personal journey over time to drive desired outcomes
PERSONALIZE: Deliver relevant and personalized content and messages across channels and devices
MANAGE: Plan the marketing calendar, coordinate content, track investments and tie the marketing budget directly to results
OPTIMIZE: Measure and maximize marketing ROI across channels
LEARN: Get guidance, best practices, knowledge and help to succeed
“Our goal is always to meet the needs of our customers and leveraging innovative marketing software is a practice that allows us to be more responsive with information and service,” said Beth Comstock, chief marketing officer at GE. “We are energized by the opportunity to partner with Marketo on this important endeavor.”
New capabilities enable full marketing campaign management
Included in the release of Marketo’s customer engagement platform are new capabilities and applications that are must-haves in any complete marketing solution:
Marketo Real-Time Personalisation: Websites today tend to present the same content to all visitors, without any recognition of the individual and communication in other channels such as email. This breakthrough new product allows marketers to make their website and mobile channels as personal as their emails. By creating personalised experiences for web and mobile visitors dynamically, marketers drive dramatically higher time spent on site and up to 30 percent increases in conversion. Only Marketo gives marketers the ability to offer this level of personalisation across email, web and mobile – all with zero IT requirements and the ability to integrate with any CMS.
Marketo Marketing Calendar: Most companies are using rudimentary tools to plan and manage dozens of simultaneous marketing campaigns resulting in poorly-timed activities, inconsistent messages and missed opportunities. This unique new capability provides a highly interactive and intuitive interface that brings the marketing calendar to life and makes it an integral part of everyday activity. The Marketing Calendar makes it possible to make changes and adjust programs based on data in real-time while helping fast-paced marketing teams coordinate execution and share activities with internal audiences in a single place. Only Marketo gives marketers the ability to instantly connect marketing plans and changes to execution activities in their campaign automation systems.
Marketo Search Engine Optimization: Marketers are constantly under pressure to bring more customers to their messages, programs and websites. With potential buyers performing billions of web searches daily, inbound marketing plays a critical role in today’s marketing mix and is something that every marketer must master. Marketo Search Engine Optimization (SEO) is an easy-to-use tool that helps marketers without specialized knowledge make it easier for consumers searching the web to discover their site content, efficiently analyzing keyword rankings, suggesting new keywords and recommending web page optimization. Only Marketo makes it easy for marketers to analytically tie SEO directly to the outcomes that matter: more leads, a more robust pipeline and more revenue.
Throughout its history, Marketo has focused relentlessly on being the leaders in usability for marketers. Even while adding the power and potential for growth that every marketer needs, Marketo has been the champion of the user, building and designing for marketers, by marketers. As a result, Marketo has consistently received analyst and customer recognition as the easiest to use marketing platform in the market. As part of the introduction of its new customer engagement platform, Marketo has continued this tradition with its new myMarketo user interface. This new interface brings the power of the platform to every marketer, regardless of job description or experience level.
Marketo’s customer engagement platform and its new applications are on display at the 2014 Marketing Nation Summit at Moscone Center in San Francisco April 7– 9. The Marketing Nation Summit brings together some of the brightest minds in marketing and sales. Industry leaders, customer experts and Marketo thought leaders share their perspectives on the trends impacting today’s marketer. Attendees come away with new strategies and best practices on how to attract today’s elusive buyer and outpace competitors.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use and are complemented by the Marketing Nation™, a thriving network of more than 250 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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