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Today AppsBuilder has launched BounceBlock, a smart analytics tool that enables digital marketers to convert visitors abandoning a website into customers by targeting them with personalised content to help them find what they’re looking for fast. The software is being offered by AppsBuilder free of charge and has been proven to increase page visits and sales figures for businesses (

Rather than giving companies a plethora of complex data to analyze, BounceBlock’s advanced analytics only include the key metrics that will enable marketers to convert visitors leaving a website, immediately optimise campaigns and offer crucial insights to boost a website’s overall performance.

Daniele Pelleri, CEO of AppsBuilder, the app publishing and distribution platform that recently received funding totalling $3.5 million said, “Businesses devote a lot of time and money into attracting customers to their website. But many struggle to provide customers with the information they are looking for straight away, often leading visitors to leave the site after only viewing one page. This is known as bounce rate. A high bounce rate generally means companies are losing out on new customers and sales.”

“It was a problem for us at AppsBuilder and we wanted to use a tool to convince leaving visitors to stay and become customers. To do this we needed something that would identify visitors about to leave the site and target them with the exact information and content they were looking for. There wasn’t anything available commercially, so we developed our own solution called BounceBlock.”

“We would like other businesses and organisations to use it and let us know how it helps them to improve their bounce rates. Only one month after introducing BounceBlock to our website, tailored messages were displayed 5,326 times and over 10% of the visitors who were about to leave our site changed their minds and signed up to our free trial.”

“BounceBlock relies on exit-intent technology to track mouse movements on site and identify visitors that are about to leave. This allows businesses to target visitors with customised pop-up messages and offers to entice them to finalise their purchase or sign up.”

“Attracting visitors to your site, whether this is through paid or organic search is a time intensive and often costly activity. BounceBlock allows businesses to make the most of their website traffic by improving the average time a visitor spends on-site as well as increasing conversion rates and sales.”

They key features included in BounceBlock are; A/B testing that allows businesses to assess the effect of content and layout on their site; hyper-targeted campaigns that enable marketers to target a campaign to a particular web page and maximise the conversion on that page; robust analytics to monitor clicks, views and conversion rates and a customised design tool so that businesses can create attractive pop-ups with ready made templates or from scratch to match their branding.

BounceBlock is available free of charge at

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What is bounce rate?

Bounce rate is a metric provided by Google Analytics that indicates the percentage of web visitors that land on your website and exit it without viewing any other pages. As a result, a high bounce rate affects your website’s ability to retain visitors and consequently your success in pushing customers down your conversion funnel.

About BounceBlock

Launched in 2014 by AppsBuilder, BounceBlock is an easy-to-use software that relies on exit-intent technology to track mouse movements and identify visitors about to leave a website. At the exact time when visitors are about to leave a web page, a custom message pops up enticing them to stay with a tempting offer.

BounceBlock’s technology doesn’t apply only to websites and online shopping carts, but can also be used on blogs as a catalyst for newsletter subscriptions. For example, lead-generation popups could be displayed on a blog’s most visited pages to invite readers to subscribe to a newsletter. BounceBlock comes with a gallery of premade templates ready to use as well as a CSS editor to customize the entire look & feel to match website style. Its robust analytics panel allows marketers to monitor clicks, views and overall conversion rates to spot winning campaigns and improve strategy accordingly.

About AppsBuilder

AppsBuilder is an innovative mobile publishing and distribution platform that empowers SMEs and large enterprises to build a solid mobile presence, reach new customers and improve client retention through powerful mobile apps. Founded in 2011 by two computer engineers, Luigi Giglio and Daniele Pelleri, AppsBuilder’s vision is to give everyone the chance to have a fully functioning mobile presence without the need for complex coding knowledge. The company currently has close to 1 million clients across 70 countries and offers localized app solutions in six different languages including English, German, French, Spanish, Italian and Portuguese.

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