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To coincide with Global Accessibility Awareness Day; a free eBook available to download today offering website owners advice on website accessibility

With Global Accessibility Awareness Day taking place today [15 May, 2014], digital marketing agency No Pork Pies, has shown its support for this community driven effort by creating a free eBook educating all website owners on the basic principles of online accessibility, otherwise known as inclusive design.

Many website owners are unaware of what needs to be done, and where they can go, to learn how to make their website more accessible to users with different disabilities. ‘A guide to website accessibility’ offers practical and easy-to-understand advice on the major areas website owners should consider when designing a website. It provides readers with the best tools and tips on how to make their website more user-friendly to consumers with any disability.

The team behind the 30-page eBook, strongly believe that everyone should have access to information on websites regardless of their physical or development abilities or disabilities. With over 11 million people living with a disability in the UK, accessibility cannot afford to be an after-thought when thinking of the design process of a website.

Readers are introduced to the basic principles of online accessibility including the different types of impairment that website users may have including – Visual, Motor/Mobility, Auditory, Seizures and Cognitive/Intellectual. They are also reminded that accessibility is not just about people with permanent disabilities – websites must also consider older users, users with temporary disabilities such as short term injuries, technical restraints of users including older computers and device restrictions including mobile browsers.

The book goes on to educate website owners on the importance of accessibility, highlighting case studies where accessibility improvements were made to websites, resulting in considerable financial rewards to the organisations in discussion.

‘A guide to website accessibility’ provides readers with the areas they need to consider including images, keyboard usage, links, text, colours and an accessibility page. Advice can be found on the best free tools available, covering a range of different accessibility issues to help improve any website. The free content also recommends how website owners can run tests of their own to gain an understanding of how accessible their website currently is.

A fascinating insight from Robin Christopherson – Head of Digital Inclusion and part of the globally acclaimed accessibility and tech team of – is given via a Q&A. Robin who is himself blind, offers an insight into his online experiences, both good and bad.

The eBook finishes by giving readers a vision into the next generation of digital technologies and how they can help people with disabilities.

To download your free copy of ‘A guide to website accessibility’ go to and follow the instructions.

About the Author: Luke Hay is the UX & Research Director at No Pork Pies. His main focus is on user behaviour, accessibility and how people interact with sites and apps.

About No Pork Pies:

We are a digital agency with a focus on intergrating user experience with conversion optimisation.

Our research-led, user-centred process allows us to build an in-depth understanding of your website users and work with you to help you achieve your objectives.

The services we offer include:

• Market Research
• User Research
• User Testing
• Accessibility Audits
• Conversion Optimisation
• Website Personalisation

Visit for more information about our services or contact us at or call 01273 907920

This press release was distributed by ResponseSource Press Release Wire on behalf of No Pork Pies in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit