Loyalty card benefits include savings of up to £500 for 7 million RAC members
Raphaels Bank, a leading player in the prepaid cards market has partnered with Grass Roots, the customer engagement business, to deliver the first prepaid loyalty card programme in the roadside recovery industry for the RAC, the leading motoring services provider. The RAC Member Benefits card is available to anyone purchasing breakdown cover or insurance including the 7 million plus RAC members in the UK and launches this spring backed by a major national marketing campaign. Raphaels Bank is the issuer and BIN sponsor for the innovative new product.
Combining a loyalty card with a prepaid offering, The RAC Member Benefits card is a VISA debit card, offering customers the opportunity to save money at 60 well-known shops and restaurants with up to 15% cashback. Raphaels Bank as BIN sponsor provides access to the VISA payment network.
Anyone buying a new 12-month RAC UK Breakdown policy, RAC Car, Home or Motorbike insurance will be issued with the RAC Member Benefits card by Raphaels, pre-loaded with £20, £50 or £100** depending on how many products they have purchased. To earn up to 15% cashback RAC members can simply use the debit card to pay for goods and services from the partner brands. And because it’s a prepaid card, further funds can be added as required.
The partnership brands currently include Asda, Marks & Spencer, House of Fraser, Debenhams, Homebase, Currys PC World, Goldsmiths, Strada, Zizzi, Café Rouge and Laithwaites Wine.
“Through our partnership with Raphaels Bank and Grass Roots, we have created a unique loyalty programme for our members and new customers,” says Alex Heath of RAC head of membership. “The prepaid card allows customers to add funds to their account and then use the RAC card like a debit card in partner stores. As they spend, they accumulate points, which could earn them as much as £500* cashback, over a year.
“RAC is the first breakdown assistance provider to deliver a prepaid loyalty card scheme, helping our customers benefit from a benefits programme that’s easy to understand and offers clear value.”
Andy Downes, Head of Prepaid Card Services at Raphaels Bank, comments, “We are delighted to welcome such a well-respected brand to the Raphaels portfolio. This new contract really underlines our position as a leader and innovator in the growing prepaid card market. With Grass Roots managing the programme, we are certain that RAC customers will benefit from the rewards available to them, which will also strengthen customer affinity to the brand.”
If you are a journalist and would like further information, please contact:
Raphaels Bank - Alison Reeson at HSL on 0208977 9132 or email@example.com
RAC - RAC@brayleino.co.uk / 0117 906 4557
Simon Williams: 0161 452 4242 / 07725 822107 / firstname.lastname@example.org
Notes to Editors
* Based on an average family spend at selected retailers. Data obtained from Office for National Statistics. 3-15% cashback depending on the retailer
** The first qualifying product has to be purchased before 18 June 2014 and a further two products before 31 March 2015.
About Raphaels Bank
Raphaels Bank is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.
A long established independent banking house in the UK, founded in 1787, Raphaels Bank offers a range of financial products for private and business customers including current accounts, loans, foreign exchange, and fixed rate bonds.
The Bank is a leading player in the prepaid card market and acts as a principal to issue such cards on behalf of institutions issuing prepaid programmes in the UK and other European countries. Raphaels Bank also works with MasterCard and VISA and issues the Monument and Rise credit cards.
A member of the LINK ATM scheme, the bank also has its own estate of ATMs dispensing both Sterling and foreign currency and is expanding this network with other partners as well as identifying and developing its own new sites.
Raphaels Bank also offers motor car finance.
With around seven million members, the RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.
The RAC is the motorist’s champion and campaigns to support the interests of its members and UK motorists at a national level, including advancing levels of road safety, supporting the needs of young drivers and voicing concerns about the increasing cost of motoring. The RAC’s annual Report on Motoring survey, now in its 26th year, provides a clear insight into the concerns and issues facing today’s motorists.
For the very latest news on UK fuel prices visit our Fuel Prices Explained pages – www.rac.co.uk/advice/fuel-prices-explained. Here we detail the average UK price of petrol and diesel and give an indication of which way prices are likely to go – up or down – over the next couple of weeks based on the wholesale price. You can also discover more about the fuel industry, what affects UK fuel prices, how they compare those in Europe, how motorists are taxed and top-tips for better fuel economy.
The RAC supports FairFuelUK campaigning for fairer taxes on petrol and diesel. Show support and find out more at www.fairfueluk.com.
• RAC patrols fix four out of five vehicles at the roadside and on an average within 37 minutes
• The RAC has more patrols per member than any other breakdown provider
• 98% of members would recommend RAC Rescue to their friends and family
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