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more 50 to 65 year olds go to UK festivals than those in the under 25 age group

Summer is just around the corner and that can only mean one thing in the UK – rain, mud and iconic UK festivals.

And interesting findings show that more 50 to 65 year olds go to UK festivals than those in the under 25 age group*, with an emerging trend revealing Festival Virgins are marking a significant birthday or occasion with a trip to Glastonbury, Glyndebourne or maybe even Creamfields.

Meanwhile, the 2014 summer forecast is looking uncertain with forecasters hedging their bets on whether it will be a scorcher.

In the meantime, who cares as according to surveys by the UK Festival Market Report**, only 2% of festival goers care about the weather. Wellies, rain macs and wading around in the mud are all part of the festival fun

Festivals seem recession proof too with festival-goers of all incomes saying that the recent economic challenges haven’t affected their attendance.*** It’s seen as a treat lying somewhere between a night out and holiday.

The more discerning festival attendees however, may not be prepared to slum it in a smelly, noisy tent that’s likely to get torched on the last night – they’ve got wise to far more superior accommodation from sites like Owners Direct which offer glamping, B&B and self-catering options nearby. Having the facilities to wash muddy, cider-tainted clothes after a day of grooving, or having the space to relax and put your feet up in more peaceful surroundings seems like an attractive option to the over 40s. Celebrating a milestone birthday or anniversary whilst staying locally and exploring the local area is an increasing trend for seeing a UK festival in style.

Karen Mullins, Marketing Director of Owners Direct has noticed this trend amongst the golden era of festival folk. ‘Why rough it in a muddy tent when you can stay in gorgeous and flexible accommodation near to the festival site for less than half the price of a hotel – and often for less than the onsite ‘luxury’ festival accommodation. You have the freedom to come and go as you please and bring your friends too, as well as spending some extra time seeing nearby sights and attractions,” she explains.

The UK is renowned for running some of the best festivals in the world, from quirky folk festivals to world-renowned music spectaculars.

According to a report by VisitBritain****music festivals contribute a staggering £2.2 billion to the UK economy, bringing a significant boost to regional tourism. Overseas visitors come from far and wide to visit UK festivals who are said to spend an average of £900 per head.

Visit Britain’s CEO Sandie Dawe commented: “This report confirms that the UK’s music scene has significant international appeal and that music tourists spend lots of money and travel across the whole of Britain…”

If you’re thinking of heading to a festival in 2014, Here is the Owners Direct guide to the best of the best with top suggestions on where to stay without having to wake up with dew on your face and a trek across the mud to the public toilets. With far more properties on offer than just your standard holiday villa, there is something for every personality and every budget.

1. Latitude, July 17-20
Henham Park, Beccles, Suffolk

Not just a music festival, Latitude is teeming with atmosphere, being held in such a stunning setting by a reed-edged lake. The festival site lends itself to some dazzling visual art and an enviable comedy line up. Latitude is ideal for sophisticated festival goers who will enjoy the open-air restaurant and cocktail bar before taking in this year’s musical line up which includes Damon Albarn, Tame Impala and Bombay Bicycle Club.

Where to stay: When you’ve had enough of latitude, try some longitude and step back in time in one of these Medieval glamping tents near Bungay in Suffolk set in 14 acres of private land. Set in a peaceful location it gives you a break from festival noise, yet it’s only a 13 minute drive to the festival site. These tents are beautifully decorated in Medieval style with double and single beds, wood burners, personal decking with barbecues and far from Medieval showers. It’s also an animal lover’s paradise as you’ll be keeping company with 9 sheep, 5 goats, 10 pigs and numerous chickens. You can even bring your own horse, but jousting is optional.

The tents cost from £67 per night and can be booked via Owners Direct at: {|]

2. Womad, July 24-27
Charlton Park, Malmesbury, Wiltshire

Womad is a feast of world music and exotic food with a bohemian atmosphere that’s hard to beat on a hopefully sunny afternoon in July. There’s something for everyone here from arty activities for children to unusual music you may have never heard before. Mongolian Throat Singing anyone?
Where to Stay: Cow Byre Cottage is a charming bijoux residence in the Wiltshire countryside that’s just a stone’s throw away from the Womad Festival. The cottage is perfect for two people but there is also a neighbouring cottage that sleeps four.

The cottage is ideal for festival goers on a budget as a week’s stay costs from just £271 and you can book via Owners Direct at:

3. Glastonbury, 25th -29th June 2014 (Glastonbury Festival of Performing Arts), Worthy Farm, Pilton, Somerset

Did you know that Glastonbury’s iconic music festival started in the 1970s after the organizer, Somerset Farmer Michael Eavis saw an open air Led Zeppelin concert? What started as a modest hippie festival has grown enormously in size and numbers and is now one of the biggest music events in the UK. The huge 2014 line up includes Arcade Fire, Metallica, Lily Allen, Robert Plant and Rudimental.

Where to stay: If you’ve left it too late to book Glastonbury this year, now is the time to plan your visit for next year. Keep the tent theme going by staying at one of these luxury yurts just a few fields away from the main action – and enjoy a few nights of comfort and style. The yurts with all mod cons are situated in private and secluded grounds and surrounded by sheep pasture. Bicycles and breakfast boxes are provided for guests and the interiors are beautifully furnished – no grimy groundsheets here. In June or July you can also dip your aching body in the hot tub.

The cost for each yurt is just £80 per night and book via Owners Direct at:

4. Creamfields, 21-24th August, Daresbury, Cheshire

This dance lover’s paradise is held for three days over the August bank holiday and features not one but three silent discos. Headlining in 2014 are Gorgon City, Calvin Harris, Pete Tong, Eric Prydz, Annie Mac, Fatboy Slim and many more. Creamfields is a place to dance your socks off so bring comfortable shoes!

Where to stay: This iconic serviced apartment in Chester ticks all the boxes for a comfortable and stylish stay in a perfect central location. If you don’t feel like cooking, the apartment is just a two minute walk away from Oddfellows dining experience inspired by the Mediterranean which includes a secret garden. It’s also just around the corner from Chester’s best boutique shops and is a short stroll from the River Dee.

The apartment cost from £175 per night and can be booked via Owners Direct at:

5. East Neuk Festival, East Neuk of Fife - 27th June to 5th July

Lovers of classical music and literature can immerse themselves in a packed programme of events that take place in multiple venues across picturesque East Neuk of Fife in Scotland. Many of the events take place outdoors or in unusual venues – from pubs and churches, gardens, woodland and even a potato barn. From the Scottish Chamber Orchestra to a talk by the nature writer Richard Mabey, it’s a festival like no other.

Where to stay: Railway Crossing Cottage is a newly renovated rural cottage sleeping four in a peaceful setting at East Neuk of Fife. As its name suggest, this former railway cottage was used by the crossing keeper in days gone by but is now perfect for a small party of East Neuk festival goers or a family looking for a short break in coastal Scotland. With views in all directions and lots of comfy living spaces, it’s the perfect pad to curl up in after a hard day at the festival. Four legged friends are also welcome with miles of picturesque walks nearby.

Railway Crossing Cottage costs from £500 per week and can be booked via Owners Direct at:


Notes to Editors:


- *, ** and ***The UK Market Festival Report 2012 updated in 2014
- ****Visit Britain Value of Tourism Report 2013

Owners Direct specialises in advertising privately owned holiday accommodation direct from the owner. We have advertised holiday properties since 1997 and on our web site you will find over 67,000 villas, apartments, chalets, farmhouses and cottages. From Fincas in Spain to traditional Riads in Morocco and beach villas in Koh Samui, Owners Direct offer all types of holiday accommodation in a diverse selection of countries throughout the world.
In August 2007 Owners Direct became part of HomeAway Inc. which owns some of the largest rentals websites in the US and Europe with a network of over 950,000 properties.


For more information, images or quotes please contact Eveleen Hatch at Seriously PR – 01491 822647/07815 002276 or or Katariina Haikara –

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