The award winning online marketers at Absolute Digital Media have explored the importance of striking the right balance between user experience and search engine guidelines in a new article published on the SEMrush blog.
With algorithm updates such as Panda dictating that content needs to be both engaging and sufficient, many marketers have favoured long form pieces, however with the rise of mobiles, tablets and wearable technology, this is no longer always practical. As a result, those promoting their business online are often faced with the dilemma, how long is a piece of content? In their new article of the same name, the specialists at Absolute Digital Media have explored this issue.
Assessing the growing popularity of channels and apps such as Snapchat and Vine, the article looks at how content marketers need to adapt their strategy to meet the spacial limitations of certain devices as well as the ideal format, tone and language to adopt for these users.
SEMrush is one the most trusted SEO tools in the industry, used by professionals around the world. Their blog is contributed to by experts in the field, and as such Ben Austin is delighted to have been asked to contribute. He shares his thoughts on the matter.
“We’re always sharing our opinions and offering guidance on the latest updates and developments in SEO, PPC, social media, content marketing and web design, so it’s great to contribute to the SEMrush blog. This particular issue is one gathering debate as content marketing is such a vital part of anyone’s strategy in 2014.”
Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.
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