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...More than 80 per cent of those surveyed said the
nutritional value of their diet could be improved - but they
weren't sure how to do it...



New research released today indicates that a surprising
number of young British men are actually cooking for
themselves these days. In a survey conducted at London's
Paddington Station, nearly two-thirds of male respondents
aged 15 to 45 indicated that they cooked for themselves
rather than having a partner or another individual cook for
them (1). The bad news is that 80 per cent of those same men
expressed concern that the nutritional value of their diets
may be deficient in some way. The data supports recent
trends whereby men in general are becoming more conscious of
issues associated with health and diet (2). In fact,
three-quarters of respondents indicated they would consult a
web site for recipes and other culinary information.

RecipeWeb.co.uk is the UK's first specialist on-line source
for recipes, culinary information and soon to be included
full nutritional information and advice. The simple search
functions on the site eliminate the need to wade through
endless cookbooks to find a suitable dish. In addition, all
of the recipes on the site are accredited to leading chefs,
professional cookery writers and nutritionists such as Anton
Edelmann of The Savoy, Richard Coates of The Belgo Group and
Thane Prince, the renowned culinary writer.

"Many people believe that concern for diet is reserved for
women, but men are clearly taking more responsibility for
their overall health as information on the topic becomes
readily available via specialist men's magazines and the
Internet," says Minze Vries, UK general manager of
RecipeWeb.co.uk. "The truly modern man isn't afraid to count
calories or fat, and knows his way around the kitchen!"

"I keep a fairly hectic schedule so I rarely take the time
to prepare something that I know is healthy - I'm more
concerned about how quickly I can cook it," says John Dwyer
of Reading. "I think a web site that offers advice and
recipes for good, quick - and healthy - meals would be quite
useful."

Further results from the survey indicate that, possibly as
part of their growing concern for their diet, men are
slightly more likely than women to spend more on organic
food. Nearly half of men aged 15 to 45 would be willing to
pay a premium for organic food, compared with 40 per cent of
women in the same age group.

One subject on which the sexes agree: supermarkets are doing
a better job than the Government at educating people on the
subject of genetically modified (GM) food. The results of
the survey show that almost 50 per cent of Britons believe
that supermarkets are taking their responsibilities
seriously with regard to providing information about GM
food. A stunning 90 per cent of the population doesn't
believe that the UK government is taking a leading role to
address the issue.

- ends -

Editors Notes:

About RecipeWeb.co.uk:

RecipeWeb.co.uk is the UK's first specialist on-line source
for recipes, cooking tips/advice and other culinary
information. All of the recipes and culinary content is
accredited to leading chefs, professional cookery writers
and nutritionists such as Anton Edelmann of The Savoy,
Richard Coates of The Belgo Group and Thane Prince, the
renowned culinary writer (for a comprehensive list please
see the web site). RecipeWeb.co.uk is the largest site of
its kind in the world, and the extensive database of recipes
can be searched by a number of criteria including
preparation time, ingredients or even by seasons and
holidays. The search functionality will soon include full
nutritional information and advice to help everyone balance
their diets. RecipeWeb operates in the UK and the
Netherlands, and will soon expand to other countries across
Europe. For more information please visit:
http://www.recipeweb.co.uk


1) The survey of 500 people was conducted in London's
Paddington Station by RecipeWeb.co.uk in June 2000.

2) Study findings by Dr. Steven Specter, assistant professor
of nutrition at the College of Health and Human Development
at Penn State University, Pennsylvania, USA (reported in The
Independent on November 17, 1999).

Media Contacts:

Minze Vries

UK country manager

Tel: 0208 817 1109

Email: minze.vries@recipeweb.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.