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Online adult pleasure product retailer have rapidly expanded their race-specific product catalogue to cater for the sudden increase in black male and female customer sales.

With only a handful of products with differing skin colours on the site a few years ago, lines have been steadily added to accommodate for the sudden increase in interest from specifically black men and women looking for pleasure.

Head Buyer Danielle Warn noticed the trend:

“I’ve been keeping a close eye on the sales of product featuring black skin, and they’ve really started to snowball, so much so that one of our lubricant manufacturers has just released a lubricant specifically for Afro-Caribbean skin which we now also stock. Our customer service department have been getting steady feedback that more products needed to be added to our inventory which featured black skin and/or models on the packaging. So I gradually added items and monitored the sales to see if this was just a passing interest but sales have been steadily growing!”

Following the trend, now also stock the world’s first lubricant developed specifically for black skin, Give Lube Noir which moisturises in a different way to white skin, which has different properties.

Emma Podmore, PR & Marketing Manager has been following the trend for some time too:

“When I started at the company a couple of years ago, I surveyed customers to see how many different ethnic customers shopped with us and what kind of product they liked. Since running the same survey again this year, I noticed a huge increase in interest for products which feature differing ethnicities, black skinned being the most popular. I think the more column inches sex toys and associated products get, the more people of all colours and creeds want to explore solo and couple's sex toys. I can understand how psychologically having a product with a skin colour you connect more with would allow you to experience pleasure on a more deeper level, so catering to everyone’s needs is a must for us!” has been trading for over 14 years and continues to be forward-thinking in the way that they purchase and sell their product, making sure that every customer is fully catered for.


For more information, please contact:
Emma Podmore,PR & Marketing Manager
Email: Telephone: 08000 69 69 00

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