210% year-on-year increase highlights benefits of cost per enquiry advertising
In a competitive market, dealers need to ensure they get the most from their marketing budget, advises Exchange and Mart. One of the UK’s top independent motor retail groups, Cambria Automobiles, reports a 210% year-on-year* increase in response to stock advertised for sale on Exchange and Mart. In addition, Cambria has seen a monthly average increase in responses of 17.5%, further maximising its marketing spend.
Cambria Automobiles Group comprises 27 dealerships, representing 42 franchises and 17 brands, with sites across England, from the North West, down to the South West and South East. In February it announced a 45% increase in its underlying profits for its interim results for the six months ended February 28th, following its strategy to strengthen the group’s position in luxury and premium brands.
Through its partnership with Exchange and Mart, Cambria benefits from over 145 years of brand recognition with access to over 7.1 million users, across a wide range of regional papers and motoring websites. The breadth of Exchange and Mart’s audience, makes it a cost effective solution that delivers results for Cambria.
Ian Godbold, Group Marketing and CRM Director of Cambria Automobiles, comments: “Exchange and Mart listened to our needs and focused on hitting our financial objectives and lead generation volumes. Since advertising with Exchange and Mart, we’ve seen a 375% increase in calls regarding used cars. In addition, we’ve had steady increase in direct emails, including ‘call me back’ emails. This is a fantastic result, and backs our drive to enhance our guests’ experience.”
“Indeed, we’re experiencing a tangible improvement in ‘guest’ experience and the amount of vehicles we are selling. Exchange and Mart’s role in this success has been an important one.”
Debra Healy, Digital Director of Exchange and Mart says, “Exchange and Mart is one of the UK’s best loved classified brands, and has been helping individuals and businesses to buy and sell for over 145 years. We continue to help dealers and their customers get the best from Exchange and Mart, by focusing on providing a site that targets the right audience, maximising the return for motor retailers like Cambria Automobile.”
*March 2013 - March 2014
For further press information please contact Justine Hoadley or Ed McCambridge on 0208 977 9132 or email@example.com
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