Almost three quarters value content on the device as much as smartphone or tablet itself
Over one in five (21%) of UK consumers are more worried about being mugged for their smartphone or tablet than they were 12 months ago, according to new research from Inhance Technology, a specialist in device protection programs for the wireless retail, insurance and loyalty industries.
Over a quarter (26%) of women feel more vulnerable, and 30% of young adults (18-34) are more worried about being mugged for their mobile device than a year ago.
The full survey can be accessed from: http://www.inhancetechnology.com/news-events/research-mobile...
And despite the cost of today’s sophisticated smartphones and tablets, almost three quarters (74%) of consumers believe that the content on their mobile device is as valuable as the phone or tablet itself. Females (78%) value their content more than males (69%). Young adults aged 18-34 (86%) are most likely to recognise the value of content in their mobile device.
“The findings have serious implications for mobile retailers, carriers and insurance companies in terms of their warranty and insurance programs,” said Paul Prendergast, CEO, Inhance Technology. “Today’s smart consumer wants a device protection policy that will not only replace the device if lost, stolen or damaged but protect the sensitive and valuable data contained in smartphones and tablets.”
The Inhance Technology research, which was conducted by iReach Insights, found that almost half (46%) of UK consumers are more likely to buy a mobile device protection plan if it includes an app to protect content. Over half (57%) of young adults (18-34) are most likely to favour this.
Inhance Technology (www.inhancetechnology.com) provides next generation mobile device protection programs to wireless retailers, carriers and insurance providers. Inhance has over 70 patent applications filed in major markets with two already granted in the areas of device security and tracking, with a number of others due to be granted in the short-term.
Notes for editors:
Research was conducted on behalf of Inhance Technology as part of the iReach Consumer Omnibus Survey in March 2014. Sample Size: 1,000 respondents in UK and 1,000 in US.
Images and UK vs. US research comparison available for media.
Amanda Hassall, Cobra Public Relations
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