The strapline really gets our brand sentiment across. We care as much about your files as you do.
Hightail (formerly YouSendIt) is launching its first UK marketing campaign as it aims to become the top file sharing and storage brand among professionals.
The campaign, featuring the theme βDonβt just share it. Hightail itβ, will run online, on mobile and across Londonβs Tube network. It aims to grow awareness of the Hightail brand, while highlighting how easy and secure the service makes sharing, tracking and accessing files on any device, wherever users may be.
The creative focuses on the story behind a file, the effort and inspiration that goes into an idea before it is shared with a client. This means you shouldnβt trust just any file sharing service β when it really matters, Hightail is the quickest, most secure and professional way to share your important file.
The Tube campaign takes the form of posters and videos, and will run mid-June. Online ads and mobile banners will run in June and July.
βPeople choose Hightail because their work is precious. Our first UK advertising aims to show that sharing alone is not sufficient β if your work needs special care, you need Hightail to share and store professionally,β said Brad Garlinghouse, CEO of Hightail. βThe strapline really gets our brand sentiment across. We care as much about your files as you do.β
Hightail has 45m users spanning 193 countries. Business clients include Sony Pictures, Absolut and Hersheyβs. The company recently opened a UK office, following a $34 million funding round to support international growth plans.
A new version of Hightail for Android is also due to launch. The upgraded app will include tracking insights and increased security features, helping people share and track files on the go. Users can also use the free app to automatically back up every photo and video taken on an Android device. Currently, around three quarters of all data shared via the app is media-focused.
The UK is the second largest market for downloading Hightail for Android, behind the US.
βOur Android app makes it simple and secure to share, and now features such as password control and file tracking will give users extra security and insights,β added Garlinghouse. βBest of all, the people you share with donβt need to be Hightail users to receive your files.β
Founded in 2004, Hightail (formerly YouSendIt) was working in the cloud before the term was even coined. At first the service was a simple way to send large attachments that email couldnβt process, but has since grown to offer robust online sharing, storage and file management capabilities. Today, the company serves more than 45 million registered users across 193 countries, including 150,000 corporate clients. Hightail offers services in six languages to suit the needs of its global customers. Business clients include Sony Pictures, Absolut and Hersheyβs. www.hightail.com
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