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The specialists from online casino Jackpot 247 have reacted to results from a recent study addressing the link between online gambling and arousal as some of the most forward-thinking research in recent years.

The neuroeconomical study has recognised that the two pleasures, sex and gambling, develop from the same part of the brain. The feeling generated from winning money and taking risks is generated in the brain the same way as sexual arousal.

The gambling patterns of men who were aroused by erotic pictures were found to play more daringly. Men who were shown frightening or neutral images were seen to do the opposite. The research claims that the brain’s pleasure centre reacts with a similar intensity by both money and sex.

The most interesting part of the study was the focus on women. It highlighted that they experienced the same level of increased arousal and daring betting when exposed to erotic content as their male counterparts. It suggests that women and men are becoming increasingly similar when it comes to their online casino habits.

A spokesperson for the company explains the important steps the study had made towards gender unification in the online gambling world.
"It is always refreshing when we come across research of this nature, as it allows us to take valuable steps towards becoming a more all-inclusive organisation. The advantage of studying such a diverse range of people allows us to appreciate the whole range of our clientele and work together towards creating an even more accommodating environment for them."’

Jackpot247 designs, creates and operates live roulette games broadcast on ITV and Sky channel 86, using casino certified equipment. With the best range of online casino games, the firm also provides live black jack online, roulette, poker, arcade games and Jackpot 247 casino slots available to play online and on mobile, with a view to providing an authentic casino experience to the home. The company encourages responsible gambling and only provides games manufactured to the highest standards to ensure customer satisfaction.
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Daniel Solomou

This press release was distributed by ResponseSource Press Release Wire on behalf of Jackpot 247 in the following categories: Men's Interest, Entertainment & Arts, Leisure & Hobbies, for more information visit