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Wireless Commerce Ltd (WCL), a world leading innovator and provider of mobile commerce solutions, today
launched Reach-UTM, a powerful direct-marketing platform that is set to pioneer the development of permission
marketing on mobile devices.

Developed in Finland, Reach-U is set to add another dimension to mobile marketing systems. Currently permission
marketing systems allow marketeers to deliver messages to mobile phones, however Reach-U adds a new interactive
capability by allowing consumers to immediately respond to adverts.

Reach-U therefore gives brand managers the ability to enter into a two-way, dynamic relationship with consumers in a
way never possible before. A continuous dialogue can be facilitated whereby consumers can use their phones to
request information on a range of issues, from product and service specifications, to news and entertainment services.
Marketeers can then deliver personalised responses such as further product information, tailored promotional
material, alerts on new products, services and related events and even the creative delivery of personalised ads.

The solution utilises SMS (Short Message Services) technology to deliver relevant information and personalised
messages to today’s handheld wireless devices. In addition, Reach-U is designed to integrate with all future standards
such as GPRS, WAP, UMTS and emerging interactive television standards and will be able to feature location-based

In response to the increasing use of text messages (with over 8 billion text messages sent globally each month),
mobile marketing is poised to become the dominate element in the marketing mix. Reach-U provides marketeers with
unrivalled opportunities to take advantage of this new medium.

Reach-U is a cost-effective way of reaching a mass audience whilst maintaining the personalisation that consumers
are demanding. It allows marketeers to interact with consumers at the very moment they have shown interest in, or
are at the point of purchasing products. It can be easily integrated into existing campaigns, provides a completely
measurable return on investment, and allows marketeers to continually gather information on their consumers in
order to refine their services and marketing campaigns and strategies.

"Early results from the use of Reach-U technology in Finland has produced unprecedented excitement from consumers
and brand managers alike." Commented Phil Stubbs, UK Business Development Manager for Wireless Commerce Ltd.
"It is set to revolutionise the way consumers receive information on products and services, and is the perfect way for
marketeers to take advantage of the phenomenal growth in mobile phone use."

Reach-U is an extension of Wireless Commerce Ltd’s, flexible m-commerce platform, Wireless Commerce Engine. It
can therefore be adapted to offer a full range of m-commerce as well as m-marketing functions. These include,
dynamic pricing models, tracking and personal alert functions for a wide range of business models such as auctions,
stock broking, ticketing, e-tailing, information services and message management.

Stubbs continues, "Industry analysts are predicting that mobile marketing will be the primary m-commerce
application. Visionary brand managers who embrace this latest technology will reap the rewards of being first movers
in a territory which is set to explode."

For further information, interviews and demonstrations, please contact:

Fresh Communications

Ian Twinn or Anne McCreary

Tel: 0207 739 7744

Fax: 0207 739 7789

Email: or

Notes to editors

About Wireless Commerce Ltd

Established in January 1999, Wireless Commerce Ltd (WCL) is a world leading innovator, providing platforms and applications for mobile commerce. Its highly
flexible m-commerce platform, Wireless Commerce Engine is a business-to-business packaged solution that allows clients with wide ranging business models to
offer m-commerce services to their customers.

Reach-UTM - Technical Specifications

Runs on Windows NT and Unix servers but is designed to be platform independent

Previously implemented with Microsoft SQL and DB2 Databases

Compatible with all ODBC databases

Interfaces with all major SMSC’s (Short Message Service Centres) using SMPP, CIMD over TCP/IP or X.25

Interfaces with WAP Gateways using WML

Integrated with GSM technology, SMS and WAP

Future proof to be able to be integrated with GPRS, UMTS, Bluetooth and iMode technologies

Developed with C, Microsoft Visual Basic, Microsoft Visual Fox and Java

Supports several languages such as English, Spanish, German, Chinese and Finnish

Throughput capacity of millions of transactions per day

About M-Marketing Statistics

Mobile marketing will be the number one mobile commerce application (23%) by 2003 - Durlacher Mobile Commerce Report

8 billion text messages a month are sent throughout the world, with 10 billion a month predicted by the end of 2000 - The GSM Association

Revenues from mobile advertising and marketing will be in excess of $1 billion by 2001 - AdForce

Mobile advertising revenues will surpass online advertising revenues by 2003 - AdForce

This press release was distributed by ResponseSource Press Release Wire on behalf of Wireless Commerce in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit