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Strategic Thought Ltd, the e-Engineering company, has written a new financial trading game for Avatrade Ltd called The game is based on foreign exchange trading where players buy tokens to play for a day and test their skill. There is a longer term game where players have a nominal $50,000,000 to trade with a prize every month for the player who has made the greatest gains. A built-in bulletin board enables fellow players to keep up to date. has been a great hit with city traders and consumers alike who enjoy playing the game in their leisure times. However, also has a serious side, it has been designed to be as realistic as possible by using real time on-line prices and data, which makes it suitable for training purposes. The charge of $10 per day is paid using a credit card payment system based on proven and secure technology.

Strategic Thought, the e-engineering company, handled the whole project from requirements definition and graphic design support to definition of the technical architecture, security and deployment model. The entire process took just 12 weeks to complete. Avatrade will be retaining Strategic Thought to further develop the game and for long term support.

Tony Coveney, managing director of Avatrade commented, "Strategic Thought’s experience of city-based applications together with their ability to translate ideas into requirements made them the ideal partners to help Avatrade turn our concept into a fully fledged system."

Richard Higgs, managing director of Strategic Thought added, " was based on markets expertise provide by Avatrade and supported by city experience from Strategic Thought. It was challenging due to the tight time scales and the complex technical architecture, but it has certainly been one of our most entertaining projects."


About Strategic Thought

Strategic Thought Limited was founded in 1987 as a software development company specialising in enterprise applications. The company has achieved sustained growth in turnover and profits and is still privately owned with its shareholders directly employed in the business.

The company has grown significantly in the last two years, over 100% in the last year, as it’s e-Engineering and .com development business practices have flourished.

Strategic Thought is now in the final stages of launching it’s Active Risk Manager (ARM), risk system, which has been developed over the last 18 months and presents a very significant growth opportunity to the company.

Clients in the banking, telecoms and retail arenas include: Paribas, Deutsche Morgan Grenfell, Argos, Dixons, Sema Telecom, Vodafone and KPMG.

For more information on Strategic Thought please visit

or contact:

Richard Higgs

Managing Director

Strategic Thought Ltd

Tel: 020 8410 4000


Mary Phillips/Andreina West

PR Artistry Limited

Tel: 01491 636191

Fax: 01491 579798


This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit