Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

White Hot, the hair care range for grey, white and silver hair has launched on, Europe’s largest online premium beauty site.

White Hot ( is a hair care range created especially with grey and white hair in mind. The brand has recently celebrated its one year anniversary, with the products available on and its own website, and is thrilled that customers can now also buy it on

To celebrate the launch, Feel Unique is currently offering customers a free Intense Lustre Mask, worth £14, with the purchase of any two White Hot products.*

The White Hot range consists of shampoos, conditioners and styling products that brighten, cleanse, condition and add style and definition to grey. The White Hot Intense Lustre Mask contains extracts of Blue Lupin to target discolouration that can occur especially after sun exposure, as well as strengthening Keravis for added bounce and shine. Combined with use of the White Hot Glorious Shampoo, a detoxifying complex to rid the hair of any dull tones and product build up, these multi-purpose products result in soft, bright grey hair and highly-coveted shine.

Efficacious and luxurious formulas combine with a positive and celebratory brand message, to encourage men and women to celebrate natural grey as an aspirational and stylish hair colour choice.

White Hot Founder Jayne Mayled explains why the new partnership is a great match, “Feel Unique mirrors our White Hot philosophy; they champion self-confidence, finding what suits you and celebrating the best of what you have naturally, all things we think White Hot represents. Feel Unique also have a great international reach so we hope that this will continue growth of our White Hot community overseas.”

*While stocks last. Visit Feel Unique’s website for full terms and conditions.

White Hot is available to buy from , and now Prices range from £12.00 to £14.00. Connect with the White Hot community on Facebook and Twitter: Facebook/White Hot Hair @whitehothair

About Us:
White Hot is a specialist hair care range specifically for men and women who have chosen to embrace their natural white and grey hair.
For more information, images or samples please contact Carrie Eames or Charlotte Burges at tel: 0115 9651175, 0771 5709982 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of True Story (Jupiter Design) in the following categories: Women's Interest & Beauty, Retail & Fashion, for more information visit