At blur Group we think that the pitch process is broken
blur Group, the s-commerce company, today launches its first advertising campaign which focuses on the harsh realities of business life. With titles including “One-upmanship”, “Pressure” and “Boss”, this series of 30 second videos highlight 15 all too familiar scenarios for marketers as they strive to achieve their targets in today’s ever-changing business world.
The campaign targets anyone who buys business services from external providers, from marketing to legal, from technology to accountancy. blur Group’s customers range from marketing heads in large organisations to CEOs and MDs of small and medium businesses who want a greater choice of supplier but don’t have the resources to run offline pitches or handle the administration involved in finding, paying and onboarding external providers.
“blur’s Global Services Exchange currently enjoys a 40% project repeat rate so we’re confident that those who come to the Exchange will stay. Our ‘Customer Obsession’ strategy is bearing fruit on that front.” says Dorothy Mead, Chief Acquisition Officer at blur Group. “We’re realistic about the reasons that drive many of our customers to experiment with s-commerce for the first time and we’re confident that the quality of their experience keeps them coming back.”
Deployed via digital, direct mail and social media, the campaign uses real-world examples of situations marketers will recognise from their day-to-day lives. All aspects of the campaign were created using blur Group’s s-commerce platform which provides shortlisted pitches to specific briefs from experts around the world within two weeks. Supported by an integrated content marketing program, the campaign begins Friday July 25, 2014 and will run until Q4 in USA and UK. The videos can be viewed early here
“At blur Group we think that the pitch process is broken,” continues Dorothy. “The idea that one, or even 5 agencies on a roster, have the expertise and availability to perform all of your organization's marketing and communications needs is nonsense in a digital world. Why limit the expertise at your company’s disposal?”
For further information contact:
Global Head of Communications
firstname.lastname@example.org or +44 (0)7795 011678
About blur Group (LSE:BLUR)
blur Group operates the market leading, cloud-based platform for s-commerce used by nearly 50,000 businesses who have submitted over $250m of projects to date.
This press release was distributed by ResponseSource Press Release Wire on behalf of Blur Group in the following categories: Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.