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London dropped in favour of out of city destinations

London dropped in favour of out of city destinations

British holidaymakers opting for a summer staycation in 2014 are avoiding soaring London temperatures and crowded beaches and instead heading for cooler less populated hills, woodland and mountains, according to holiday rentals specialists Owners Direct

As the summer heatwave is expected to continue well into mid-August, holidaymakers have sought out cooler spots such as Wales, Scotland and North East England, says the company which lists privately owned holiday accommodation all over the world, including over 10,800 properties in the UK.

Basking on a busy beach in Brighton or Bournemouth no longer has as much appeal according to latest enquiry figures from Owners Direct, as travellers run for the hills to seek some cool mountain air and follow the Commonwealth Games in Glasgow.

Top UK ‘coolspots’ for the UK include County Durham which has experienced a 100% rise in enquiries, Monmouthshire (96% increase), Leicestershire (73% rise) Worcestershire (81% rise) and Carmarthenshire (63% rise). Meanwhile the county of Strathclyde in Scotland has experienced a 24% rise in enquiries with the city of Glasgow itself seeing a 58% increase. Enquiries for London on the other hand are down by 22% over last summer.

The huge surge in interest for Monmouthshire with its natural woodland and stunning countryside could be regarded as the ‘Kate Humble Effect’, being the BBC presenter’s home stomping ground and the popularity of British wildlife programmes such as Springwatch and Autumnwatch. Additionally, Monmouthshire was put firmly on the map when the British Cycling Road Race was held there in June. Durham with its refreshing Dales and Pennines Area of Outstanding Natural Beauty is a surprise contender in this year’s British Travel Awards as Best Holiday County, with results to be announced in November. The county has seen a recent surge in popularity as a holiday destination as holidaymakers look to try somewhere different.

Karen Mullins, Marketing Director for Owners Direct said: “The recent staycation statistics show that British holidaymakers are looking to explore our beautiful country and get out and about in the countryside, favouring hills, woodland and mountainous areas which tend to be cooler. More British people are avoiding London this year now the effect of the Olympic Games has worn off, preferring to head for Scotland, Wales or our great British hills, natural woods and mountains. ”


For more information, images or quotes please contact Eveleen Hatch at Seriously PR –01491 822647/07815 002276 or or Katariina Haikara –


Rise in enquiries to the Owners Direct website, summer 2014:

County Durham 100%

Monmouthshire 96%

Leicestershire 73%

Worcestershire 81%

Carmarthenshire 63%

Strathclyde 24%

Glasgow 58%

London -22%

About Owners Direct:

Owners Direct specialises in advertising privately owned holiday accommodation direct from the owner. We have advertised holiday properties since 1997 and on our web site you will find over 67,000 villas, apartments, chalets, farmhouses and cottages. From Fincas in Spain to traditional Riads in Morocco and beach villas in Koh Samui, Owners Direct offer all types of holiday accommodation in a diverse selection of countries throughout the world.

In August 2007 Owners Direct became part of HomeAway Inc. which owns some of the largest rentals websites in the US and Europe with a network of over 1 million properties.




This press release was distributed by ResponseSource Press Release Wire on behalf of Owners Direct in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Travel, for more information visit