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‘Beautiful Geeks’

As part of their initiative to increase cycling in the West Country, Bristol City Council, South Gloucestershire, North Somerset and Bath & North East Somerset commissioned award-winning local agency Nameless to develop the West’s most comprehensive cycling website using funding provided by the Department for Transport’s Local Sustainable Transport Fund.

The New www.betterbybike.info was launched this week.

The aim of the site is to make information on cycling routes and resources fun and accessible, whether people are novices or experienced cyclists. There is something for everyone on the betterbybike site, from simple steps to getting started through to bike hire, maps and details of leisure rides, mountain biking and how to create a bike friendly work-place1. With its bite-sized approach to content, the site makes it simple for those interested in cycling to find the information they need.

Studies show that cycling is worth £2.9 billion to the UK economy** and makes sense for up to 1-in-5 of the journeys taken in the UK each day*** benefitting both health and the environment.

Tom Southerby, Transport Planning Manager at Bristol City Council says: "We could not be more pleased with the input from Nameless, not only did they bring all the necessary design skills to the work, but they also found quick and practical solutions to all the technical challenges. What’s more, their enthusiastic input was energetic and refreshing. Using their polling of local riders, and the fact that the designers themselves were keen cyclists, Nameless brought the users' perspective directly to the project”. He adds “We take the health and environmental benefits of cycling very seriously, and have been working since 2011 to facilitate this in the West Country and hope that this site will be a great step forward for the cycling community in the region. The site is designed so that we can collaborate with interested parties in the region to inform both those who do cycle and those who don’t about everything cycle-focused. Our aim is to facilitate the thriving cycling community to get together and get pedalling!”

Founder of Nameless Jaya Chakrabarti MBE commented “As a company full of beautiful geeks we’ve taken a long hard look at the health of our team and put in place a number of measures to keep everyone as fit as they can be with a desk job. We’ve put in standing desks for all who want them, brought in weekly yoga sessions during lunch hours, and are just about to have a shower fitted for our cyclists through the LSTF grant. So we’re delighted to have the chance to design this site and engage others and help promote health and fitness in Bristol”.

The site delivers the following great features

Rides: The site catalogues all the different types of rides which are available to be ridden in the area. It is designed so that users can find the rides that suit their needs, whether those be off-road mountain biking or a gentle family ride along a former railway line.

Events: Better By Bike is the one-stop-shop for all things cycling in the West Country. If there is a bike-based event happening in the region you’ll find details of it on the website, - if not then Tom would love to hear from you, as his ambition is to engage with as many events as possible, please contact him at tom.southerby@bristol.gov.uk

Bikes: From how to ride one, through where to hire and buy and beyond, the website provides all anyone needs to get on their bike.

Community: The site is designed for cyclists in the region, by cyclists in the region. The overarching ambition for the project is to become a conduit for the cycling community’s passion about everything cycling. It is owned by the community and aims to provide a platform for such interested parties to come together.

Better By Bike works closely with the Local Sustainable Transport Fund, aiming to help employees in Bristol find a route to work with the help of Sara Sloman and Jacob Pryor. Support ranges from accessing bikes to try through to bus tickets and route mapping*.

Bristol is one of the country’s most popular cycling cities, with four times the national average of daily commuters using bikes – more than Sheffield, Nottingham, Newcastle and Liverpool combined****.

About Bristol City Council Cycling

Bristol City Council continues to attract major funding as a ‘go-to’ city for cycling innovation. Following the £23.6m investment between 2008-11 when Bristol was the UK’s first ‘Cycling City’, over the next five years the city is investing a further £11m (incl. £3.3m from West of England Local Enterprise Partnership) from the Cycling Ambition Fund in numerous schemes to improve cycling provision. This includes Bristol’s first, segregated, ‘Dutch-style’ path due to open later in 2014.

About the Local Sustainable Transport Fund

This fund brings together all documents relating to Local Sustainable Transport, based on the local transport white paper ‘Creating growth, cutting carbon’, published in January 2011, placed localism at the heart of the transport agenda in order to cut carbon emissions and create local growth. For further information please see the following link:
www.gov.uk/government/collections/local-sustainable-transpor...

About Nameless

Co-founded in 1999 by Jaya Chakrabarti award-winning Nameless has risen to be one of the UKs foremost creative agencies. Over the years Nameless has garnered clients that include such icons as Orange, Dyson, HSBC, the NHS, Channel 4, British Airways, RIBA, the RFU, Cancer Research, Sony Playstation and Warner Bros, and topped by the Home Office and Food Standards Agency. Nameless's work with Visit Cornwall (VC) created an award-winning site, winning achieving Best Visitor Guide Website at the British Travel Awards and Best Tourist Board at the Travel Mole Website Awards. For further information about Nameless please see www.nameless.co.uk.

Studies and Additional Information:

* www.travelwest.info/gettowork
** https://corporate.sky.com/documents/pdf/press_releases/2011/...
*** http://ec.europa.eu/environment/archives/cycling/cycling_en....

**** www.bristol.gov.uk/press/over-half-workers-under-40-opt-car-...

Notes to editors:

For further information, scans, or to arrange interviews please contact Kathleen Clark at the press office on 0845 833 8292, or email press@tru-pr.co.uk

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