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With escalating demand for business-to-business content generation, our partnership with RWR Company is an ideal investment for growth.

13 August 2014

London, UK; Detroit, MI USA; Minneapolis, MN USA; Tokyo, Japan

The Frameworks, a full-service global branding agency, today announced it has formed a strategic, equity-based partnership with RWR Company Inc., a Minneapolis-based firm specializing in business-to-business content development. The move creates The Frameworks’ fourth global office and boosts the agency’s US delivery capabilities. The Frameworks in Minneapolis will draw on RWR’s expertise in the high-tech, manufacturing, financial services and healthcare industries to support agency content across its B2B portfolio.

The partnership combines The Frameworks’ expertise in global brand strategy and marketing services with RWR’s ability to help clients transform complex subject matter into clear, compelling content for multiple channels. This will not only expand the global content resource at The Frameworks, it will also mean the agency can maintain its reputation for responsiveness as demand for content from its US-based clients continues to grow.

“Our firms have been working together for several years now, and we have accomplished great things as a team for IBM, Toshiba and other global brands,” said Lawrence James, Managing Director at The Frameworks. “With escalating demand for business-to-business content generation, our partnership with RWR Company is an ideal investment for growth. It expands our ability to provide a much-needed service in more ways and higher volumes.”

RWR Company President Rob Rebischke says his team looks forward to getting the talents and reach of a global branding agency behind his Minneapolis office.

“Now we can offer everything from the highest-profile global brand launches down to the most tactical, content-rich materials,” Rebischke said. “We look forward to helping more businesses solve their most difficult challenges together.”


Founded in 1989, The Frameworks is a brand-focused marketing and communications agency noted for its strategic thinking and creative excellence. Based in London, Detroit, Tokyo and Minneapolis, the agency works for clients all over the world. Its core competency includes end-to-end brand development and delivery, supplementing brand strategy and direction with a comprehensive range of B2B and B2C marketing services.

For more information, contact:

Lawrence James, The Frameworks/Detroit Managing Partner
+1 248 817 8561


This press release was distributed by ResponseSource Press Release Wire on behalf of TheFrameworks in the following categories: Education & Human Resources, Media & Marketing, for more information visit