London – 21st August, 2014 - Pocket App, the UK’s largest independent app developer, is celebrating the development and launch of its 200th development project. This latest mobile app has been created to support Byte Night, Action for Children’s national fundraising sleep-out event. Every year thousands of individuals and teams from the technology and business sectors give up their beds for one night to help change young people’s lives.
The Byte Night mobile app has been created using Pocket App’s customisable event management product called Pocket Events, an easy to deploy reskinable product which is available on iOS and Android, with Windows Phone 8 coming shortly. Using the Pocket Events app, Pocket App has created mobile apps for each event including location, fund-raising targets, running order, links to on-the-night auction and general sleepover information.
Paul Swaddle, CEO of Pocket App said: “Byte Night is a cause that’s close to my heart and I’ve taken part in the charity sleep-outs since 2009. I’ll be In Reading again this year and welcome all fellow techies to join me – after all, as an industry, it’s our very own £1 million charity event – we should all be there! Given our reliance on smartphones, it makes perfect sense to have all the information in one easy to access app – that’s simple to update too.”
This year’s Byte Night sleep-out takes place on Friday October 3rd at eight locations across the UK including Belfast, Cambridge, Edinburgh, London, Birmingham, Salford, Bristol and Reading.
Byte Night raises money for Action for Children services that work with young people who are homeless or at risk of becoming homeless. This year the charity hopes to raise a total of £1.3 million at eight simultaneous sleep outs across the UK.
To find out more about sleeping out contact the Byte Night Team on email@example.com or visit bytenight.org.uk
About Pocket Events
Pocket Events utilises a user-friendly and fully editable content management system so users can upload a wide variety of material related to their event including agenda, speaker notes, images, Twitter feed, venue information and so on. This can be updated quickly and easily within the app making sure conference attendees are kept up to date with the latest information. The product has been designed to allow a degree of customisation to reinforce the clients’ own brand and to allow them to include sponsors’ brand information as well, as appropriate.
About Pocket App
Pocket App is the UK’s largest independent app developer designing, developing and distributing award-winning mobile apps. Founded in 2010, Pocket App’s senior executives collectively have over 30 years’ experience in the mobile industry having worked in partnership to deliver projects for large telcos, as well as a vast array of leading brands and marketing agencies. Pocket App is a recognised specialist multi-platform application provider, designing mobile apps and mobile solutions. For further information please visit www.pocketapp.co.uk of follow us on Twitter @PocketApp.
About Action for Children
Action for Children works directly with more than 300,000 children, young people, parents and carers each year. With 650 services throughout the UK we are in communities where you live and work. We help transform the lives of thousands of children and young people each year and we’ve been doing so for 145 years. For more information, visit actionforchildren.org.uk or follow us on Twitter @actnforchildren.
Lesley Booth / Michael Bartley
C8 Consulting Ltd
Lesley@c8consulting.co.uk / Michael@c8consulting.co.uk
+44 118 900 1136 / + 44 118 900 1133
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