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Drapers Hall moves to the cloud

Drapers Hall was very keen to expand their events business, but wanted a system that was easier to use

Priava, the leading cloud-based venue management software company, has announced that a collection of leading central London venues including Drapers Hall, The Congress Centre and 8 Northumberland Avenue have moved from the premise-based Events Perfect solution to Priava Cloud.

Designed to add value and a rapid return on investment to venue owners and operators, Priava’s new purpose built enterprise venue and event management booking system incorporates all the complexities involved with multi-venue availability, including event logistics, catering, equipment and resource requirements.

Granted a Royal Charter in 1607 Drapers Hall located in the heart of the financial district of the City of London and close to the Bank of England, provides unrivalled grandeur and opulence for every type of event – from business-related meetings, working lunches, and presentations to cocktail parties, dinners, celebrations and wedding receptions. It also has an outdoor garden available for events; something very rare in the centre of London.

James Pegum, CEO, Priava said, “Drapers Hall was very keen to expand their events business, but wanted a system that was easier to use and would need minimal in-house IT resources. Upgrading to Priava Cloud overcame these issues and proved to be the ideal solution as it is easy to use, requires no IT support and yet provides all the features to run all aspects of venue management from prospecting and booking through to delivery of events.”

8 Northumberland Avenue is a one-minute walk from Trafalgar Square - making it one of the capital's most central venues. As a former grand hotel, 8 Northumberland Avenue has its roots firmly in Victorian London history. Today it has been completely restored to its former glory to become one of the finest venue spaces in London. Grand staterooms combined with cutting-edge technology make this the perfect venue for up to 1,000 guests to be entertained in style.

Pegum comments, “Northumberland Avenue has grown to become a complex business that needed sophisticated applications such as rich reporting that could provide valuable insight on every aspect of their events for both themselves as well as clients. At the same time they required a system that needed minimal training and could be used by all staff. We are delighted that an upgrade to Priava Cloud was able to match these requirements.”

The Congress Centre located in the heart of London’s West End, offers a choice of 16 flexible events spaces, hi-tech facilities and outstanding food and service, within an architecturally-renowned listed modernist building. The venue is available for all types of functions including; conferences, AGMs, exhibitions, meetings, product launches, awards dinners, fine dining, film premiere parties, and fashion shows.

Pegum says, “The Congress Centre was looking to increase efficiencies and maximise bookings for its wealth of facilities. One of the key drivers of moving from Events Perfect which they have been using since 2001, is that they wanted a solution that could offer easier quote generation facilities and faster follow up for new enquiries. By upgrading to Priava Cloud, the venue will be able to optimise their venue booking activities and support on-going business growth.”

The Priava Cloud solution offers a feature rich software platform from which venue management teams will be able to access critical customer and venue information in real time and gain better insight into their overall business operations from rich reporting capabilities.

Offered in the cloud as a service, Priava enables venue managers to chart and plan future venue availability and review both customer history and ongoing operational trends in real time. The result is both a boost to customer experience and enhanced venue management efficiency.

Cloud software has become a critical component of the venue and event management industry as users want to know they can access reliable and secure information quickly, at any time and from anywhere. The Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events.

About Priava

Priava is the leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as -a service) business model to a wide portfolio of niche markets in the venue and events sector.

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TTA Communications
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David Bass/Patricia Gibson

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