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Love It or Hate It - Marmite board game

they perfectly combine family fun with the right measure of wit and humour, resulting in games which bring people together and make them laugh

Pants on Fire Games has become the first ever board game company to secure an investment in the BBC Dragons’ Den. Viewers watched lifelong pals Richard McLuckie and Stuart McKenzie-Walker leave the Den with £50,000 backing from Duncan Bannatyne and Peter Jones, for their games publishing company which specialises in creating fun and off-the-wall board games for all the family. As a result, Pants on Fire Games reveals their two brand new, fully licensed Marmite board gamesLove It or Hate It and Who Put the Marmite In The Fridge? – which go on sale this week in branches of WHSmith throughout the country.

“We’re obviously thrilled with the result,” comments Pants on Fire’s Richard McLuckie, “We entered the Den back in May of this year, hoping to get interest from one Dragon, so to leave with the backing of two is a real coup. It was touch and go for a while, especially when nerves got the better of us, but the end result is exactly what Pants on Fire needs to reach the next level of success. We’re excited about expanding our portfolio – starting with the two Marmite board games – and we’ve already heard from other retailers who want to stock even more of our games now that we’ve got the Dragons on board.”

BBC Dragon, Peter Jones, added, “It’s great to be working with Richard and Stuart. Their enthusiasm for board games knows no bounds and I can’t wait to help them bring all their new concepts and ideas to life. What I like about Pants on Fire is the cheeky edge to all of their games – they perfectly combine family fun with the right measure of wit and humour, resulting in games which bring people together and make them laugh. It’s a winning formula.”

Bannatyne and Jones each now own 20% of Pants on Fire Games, reducing to 15% each once the initial investment is repaid. The brand boasts a total of nine family board games – Liar Liar, You Cannae Push Yer Granny Off The Bus, Bluffoons, Eurobabble, The Victorian Gamer, Wing It, The Know It Game and now, the two new Marmite board games – which are all stocked by a wide range of High Street retailers including John Lewis, WHSmith, Waterstones, HMV and Amazon.

Richard McLuckie (48) and Stuart Mackenzie-Walker (51) began inventing games together back in 2009 and hinted in the Den at a number of concepts they have yet to explore. Stuart comments, “Having the Dragons’ backing means that not only can we get our existing range in front of more buyers and ultimately more families in the UK, but also we’re now able to spend even more time and energy doing what we’re passionate about: exploring and developing the many fun concepts we have for new games to add to the collection.”

Pants on Fire Games are available from WHSmith, Waterstones, John Lewis, HMV, Amazon and direct from

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About Pants on Fire Games Ltd:
Established in 2009, Pants on Fire Games is an independent games company which prides itself on creating interesting and entertaining board games for all ages. There are currently seven games in the Pants on Fire range, including the RSPB-licensed Wing It. Other popular titles in the range include the amusing You Cannae Push Yer Granny Off The Bus and twisted trivia board game, Liar Liar. Two new licensed board games are due to launch in summer 2014.

About Richard McLuckie:
Richard is 48 and married with two daughters aged 14 and 15. He lives with his family in Tavel near Avignon, France, though is originally from Argyll, near Dunoon. Prior to moving to France, Richard lived in Tunbridge Wells and Edinburgh. Between 1990 and 1996, he was an Army Officer (Captain, Argyll & Sutherland Highlanders). He then worked as a Sales Manager in Edinburgh and Kent (1996-2004), before running his own property renovation company in France (2004-2010). He founded Pants on Fire Games with Stuart McKenzie-Walker in 2009.

About Stuart McKenzie-Walker:
51-year-old Stuart hails from Argyll, near Dunoon, though now lives in Tarifa, Spain. He went to university in Edinburgh and has worked as a director of a storage company in Tunbridge Wells (1994-2005) before moving to Gibraltar to work as an accountant (2005-2012). He now works full time for Pants on Fire Games Ltd.

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