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Sprue Aegis wins for UK in prestigious awards competition

Coventry-based Sprue Aegis plc has today been named as a National Champion in The European Business Awards sponsored by RSM International; a prestigious competition supported by business leaders, academics, media and political representatives from across Europe.

The European Business Awards, now in its 8th year, engaged with over 24,000 businesses from 33 European countries this year and 709 companies from across Europe have been named today as National Champions; going through to the second phase of the competition.

Sprue was formed in 1998 as a start-up with the ambition to build a world-class consumer safety products business focused on the smoke alarm market.

With a commitment to developing innovative products that would change consumers’ perception of smoke alarms by providing technologically advanced and aesthetically pleasing alternatives, Sprue has grown rapidly since 1998 to become one of Europe’s leading home safety products suppliers.

Managing Director, Nick Rutter, commented: “We’re very proud to be selected to represent the UK as a National Champion. To compete alongside the best businesses in the country is a great honour. The European Business Awards is widely recognised as the showcase for Europe’s most dynamic companies and we are now looking forward to the next round of the judging process where we can explain in more depth how we are achieving business success.”

Adrian Tripp, CEO of the European Business Awards said: “Congratulations to Sprue Aegis, it is a great achievement to be named National Champion and we wish them luck in the next stage. The European Business Awards is going from strength to strength, inspiring businesses to greater success and helping to improve the competitive edge of companies across Europe.”

Jean Stephens, CEO of RSM International, said: “Every year this competition gets tougher and more competitive as more companies, of varied sizes and across all sectors, choose to compete in this prestigious competition. With the increased number of entries and countries, this year looks to become the toughest Awards yet. It will be exciting to watch as we move through to the next round.”

A panel of judges made up of Europe-wide business leaders, academics and entrepreneurs will view the National Champions’ videos, and award the best of this group the coveted ‘Ruban d’Honneur’ status. Ruban d’Honneur recipients will then go on to the grand final in 2015. All of the National Champions will also take part in a public vote to decide ‘Public Champions’ for each country. Last year over 93,000 votes were cast, and over 400,000 people visited the EBA website during the competition.

Supported since their inception by lead sponsor and promoter RSM International, the seventh largest audit, tax and advisory network worldwide with a major presence across Europe , the European Business Awards was set up to recognise and reward excellence, best practice and innovation across the European business community.

For more information on the Awards and its winners, please visit and follow us on twitter at @rsmEBA


For further media information on Sprue Safety Products, or to arrange an interview, please contact Jane Duncan on: 024 7771 7560 or email:

For more information on the EBA, please contact the Newsroom at the European Business Awards on: +44 (0) 796 6666 657 or email

About the European Business Awards:
The European Business Awards recognises and rewards excellence, best practice and innovation. The competition is free to enter and open to organisations of all sizes and from any industry sector.

The European Business Awards programme serves three purposes for the European business community:
• It provides examples for the business community to aspire to
• It celebrates and endorses individual’s and organisation’s success
• It provides an active platform for debate

About RSM International
RSM International is the lead sponsor of the European Business Awards and has sponsored the Awards programme since its inception.

RSM International is a worldwide network of independent accounting and consulting firms. RSM and its member firms are separate and independent legal entities. RSM does not provide accounting or consultancy services, all such services are provided by member firms practicing on their own account. The network’s total fee income of US$3.8 billion places it amongst the top six international accounting organisations worldwide.
Member firms are driven by a common vision of providing high quality professional services, both in their domestic markets and in serving the international professional service needs of their client base. RSM is a member of the Forum of Firms. The objective of the Forum of Firms is to promote consistent and high quality standards of financial and auditing practices worldwide.
2014 marks an exceptional year for RSM International as it celebrates its 50th Anniversary.

About Sprue Aegis plc
Group overview
With its head office in Coventry, UK, Sprue is Europe’s leading home safety products supplier. Sprue designs and sells smoke and carbon monoxide alarms including other safety related products throughout Europe under the FireAngel, First Alert, BRK, Dicon and AngelEye brands. Sprue enjoys a strong European market presence, a leading UK retail and utility footprint, is the supplier of choice to the UK’s Fire and Rescue Services and continues to develop its market share in the UK’s trade sector.

Sprue has an established network of independent distributors within Continental Europe providing access into these key growth markets through local partners.

Sprue Aegis has won five prestigious Sunday Times Fast Track Awards, which recognises the fastest growing companies in the UK.

About Sprue Safety Products:
Sprue Safety Products specialises in designing, manufacturing and supplying products that save lives, with a comprehensive range of products that provide peace of mind and keep you safe.

Sprue Safety Products Ltd is a wholly owned subsidiary of Sprue Aegis plc. Its range of products under the FireAngel, First Alert and BRK brands offer a level of protection and performance that few can match. Supported by a strong commitment to quality and customer service, the brand is established as a market leader worldwide, a firm favourite with wholesalers, specifiers and electrical installers.

Patented technology
Sprue has patented technology in Europe, the US and other selected territories and its range of smoke and carbon monoxide alarms is independently certified to the latest European standards. For further product information, please visit: or or or

Company ethos
We make products that save lives. It is a simple philosophy. Everything we do is focused on providing market leading smoke and carbon monoxide alarms that achieve this objective.

We are serious about carbon monoxide and smoke detection and believe everyone should be properly protected with affordable and reliable home safety products from a company with brands you can trust.

We work with passion and seek to inspire those who work for us in the same way. We encourage our staff to “make a difference” to our business every day.

Date of issue: 4th September 2014

This press release was distributed by ResponseSource Press Release Wire on behalf of Sprue Safety Products Ltd in the following categories: Business & Finance, Manufacturing, Engineering & Energy, Construction & Property, for more information visit