Central System of Record for Marketing Spend Enables Faster Reconciliation, Ability to Spend to Plan and Easily Reallocate Budget at both Regional and Global Level
DUBLIN, IRE. — 16 September, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced that Cornerstone OnDemand, (NASDAQ: CSOD), a global leader in cloud-based talent management software solutions, has centralised its global marketing budget and spend information using Marketo Financial Management.
Cornerstone OnDemand is now able to gain a single up-to-date view of its marketing spend at both the regional and global level for faster reconciliation, ability to spend to plan, as well as the ability to find and reallocate budget more easily.
Cornerstone OnDemand wanted to track the global spending of its individual marketing programmes, which was tactically challenging across multiple regions working in numerous currencies. Gaining detailed insight into actual programme spending worldwide was difficult to reconcile with multiple spreadsheets. This was further compounded by each team’s own reporting style and layout.
“With Marketo Financial Management everything is in one place. We have a central reporting capability that brings all of our plans, forecasts and actuals together into a single system of record,” said Alix Bourras, Online Marketer, Northern Europe for Cornerstone OnDemand. “We now have a single platform that everybody is using in the same way, which is a huge benefit. This means each of our marketing teams worldwide can easily collaborate on budgets, make better spending decisions faster and stay on budget. It also provides both our senior management and our marketing operations staff with a complete picture of marketing spend across teams, regions and currencies. This means we can also see instant return on investment reporting and make smarter decisions for the business.”
About Cornerstone OnDemand
Cornerstone OnDemand is a leader in cloud-based applications for talent management. The company’s solutions help organizations recruit, train, manage and engage their employees, empowering their people and increasing workforce productivity. Based in Santa Monica, California, the company’s solutions are used by over 1,800 clients worldwide, spanning more than 15.5 million users across 191 countries and 42 languages. For more information about Cornerstone, visit csod.com. Read Cornerstone’s blog at csod.com/blog. Follow Cornerstone on Twitter at twitter.com/CornerstoneInc. Like Cornerstone on Facebook at facebook.com/CSODcommunity.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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