Helping dealers offer potential customers their finance deals with one click
The latest figures from the Finance & Leasing Association (FLA) report that the value of new finance provided to consumers for used cars continues to grow, with a year on year increase of 20% recorded for July 2014. Recognising the importance of finance to consumers, Exchange and Mart is helping dealers make the most of the evolving market, with the launch of a customisable finance button. The addition of the new bespoke finance button means dealers can offer their chosen finance solution to customers alongside their vehicle ads to maximise finance commission opportunities.
"The latest figures from the FLA suggest that more consumers are signing up for point-of-enquiry finance," explains Debra Healy, Digital Director for Exchange and Mart. "This is good news for dealers, particularly as the upturn in finance that the market is currently enjoying is predicted to continue to grow.”
By using the customisable finance button on their adverts, dealers can offer their finance options to customers, there and then, reducing the need for them to search for deals elsewhere. Dealers benefit from a pay-per-click button or a form submission model, for added flexibility to suit their business.
Debra Healy adds, “The FLA analysis suggests strong growth in demand for point-of-enquiry finance and our latest feature puts dealers firmly in control. Exchange and Mart's finance solutions brings dealers greater access to more buyers, boosting potential sales and commission from leads, with a charging model that means they only pay for results. Savvy dealers will be combining quality adverts with attractive finance deals to draw in those customers who are ready to sign on the dotted line.”
For further press information please contact Justine Hoadley or Ed McCambridge on 0208 977 9132 or email@example.com
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