Greater Insight into Campaign Performance and Campaign Comparisons, and Lower Customer Acquisition Costs
DUBLIN, IRE. — 24 September, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, today announced that UK-based B2B marketing agency, Creation, has gained a ten-fold increase in productivity of marketing asset creation using Marketo. The agency is also able to deliver higher quality leads for its sales team based on a profile of individual prospects, gain greater insight into campaign performance and campaign comparisons, as well as lowering its cost of customer acquisition.
Rather than just reporting on soft metrics, such as impressions or traffic, Creation wanted to find a means of better measuring campaign activity at a more granular level for the marketing and lead generation campaigns it runs on behalf of its clients.
“We can now see in great detail, what works and what doesn’t work for clients,” said Jason Burrows, Co-founder of Creation. “Marketo enables us to deliver higher quality leads to our sales team based on a profile of individual prospects. It’s also driving down our cost of customer acquisition. Historically our cost per lead for telemarketing has always been around $600, which is about a rate of .7 leads per day. With Marketo, we’re able to start driving that number down, depending on the type of programme we’re doing. Our ultimate target is to get that down to $200 and deliver ROI on all our digital and inbound marketing. The ease of use and productivity benefits have enabled us to gain a ten- fold increase in the amount of communications that go out the door just by implementing Marketo.”
Creation is also leveraging the Marketo LaunchPoint™ ecosystem solutions for more innovative campaign deployment.
“Although we initially started using Marketo to fix a problem around hard metrics and insight, it’s really becoming a more pervasive part of our culture,” concluded Burrows. “With Marketo, we use specific marketing assets within a campaign because we know that it works and we can prove it, rather than having the mindset of doing something because we’ve always done it or think we should be doing it.”
Creation is a UK-based marketing agency specialising in B2B sales and demand generation for IT clients. As an IT specialist sales, marketing and training agency, Creation’s strategic approach combined with a sleeves-up attitude has made the agency a valued asset to some of the world’s biggest brands. www.creationagency.com
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.
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