The Perfect Man can change a tyre!
Prestige from Europcar research reveals the traits of the perfect man – at least as far as his driving is concerned!
• 22% of women see the perfect man driving a convertible
• Only 3% see them driving an estate
• 53% want a man who travels in his leisure time
• Over a third say the ideal road trip is a drive along the Amalfi coast in a convertible
London, September 2014 – Europcar, the leader in car hire services in Europe, has conducted a piece of light-hearted research* to find out about the driving traits of the perfect man – at least as far as women are concerned! More than 1 in 5 said they see their perfect man driving a convertible. Audi was the top brand for all types of car. And when it comes to the perfect motoring getaway, 35% voted for a trip along the Italian Amalfi coast in an open top sports car.
A luxury saloon as the car driven by their perfect man was the choice for 21% of women; as was a 4x4. Only 3% picture their ideal man pulling up in an estate. But regionally there were some interesting differences. East Midlands women were most in favour of convertibles at 30%, compared to just 14% of Scottish women making this choice. Perhaps the weather has something to do with it?
A man driving a 4x4 was most favoured by women living in Northern Ireland, at 29%; this mode of transport for their perfect man was least popular for women in the East Midlands at 12%.
Audi was the top brand (18%), followed by BMW with 12% of the vote. Safe and reliable Volvo scored just 2%, but surprisingly, Ferrari and Porsche both ranked low at 2% and 3% respectively.
The majority (66%) want their perfect guy to be able to change a tyre and 43% want a man who will fill up their car with fuel. Over half (54%) of women want a man who brings them tea in bed and 53% would like him to laugh at their jokes. But move over James Dean and Humphrey Bogart because 57% want a non-smoker and nearly 50% want a man who can iron his own shirts!
Over half (53%) of women who responded to the Europcar believe their perfect man is someone who travels. And the second most popular car journey with their dream man, after the Amalfi Coast, is a drive through the Scottish Highlands in a luxurious saloon.
“We thought it would be fun to find out what women are looking for in the perfect man”, explained Ken McCall, Managing Director, Europcar UK Group. “And it appears that today’s women want the perfect balance between James Bond’s jet-set style and sophistication, combined with practicality and sensitivity. But whether he plays sport or plays an instrument, most women agree he should be in a convertible – a car that’s says luxury without being flashy.
“Europcar’s Prestige range includes Audi, Mercedes, BMW and Mini, for the ultimate driving experience. It may not turn someone into the perfect man, but hiring one of our prestige cars can help make the right impression on a dream date.”
*Research conducted by OnePoll, August 2014 amongst 2000 heterosexual women
Please click on link below to view accompanying photography
The ‘perfect man’ driving a convertible
For further press information please contact the Europcar UK Press Office: Dominic Dennis, Ed McCambridge, Madeleine Roles or Wendy Harrison on 020 8977 9132. firstname.lastname@example.org
About Europcar Group:
Europcar is one of the leading mobility players in Europe. Present in over 130 countries, the group provides customers with one of the largest car rental networks through its own operators, franchisees and partnerships. Europcar operates worldwide its own brands Europcar® and InterRent, which is its low cost brand. It also operates the National and Alamo brands in EMEA. The group puts customers at the heart of its mission whether it is innovation or service. All the employees of the group are committed to delivering customer satisfaction. Europcar is actively promoting Corporate and Environmental social responsibility. Europcar has been recognised again in 2012 and for the 4th consecutive year, as the winner of the first World Travel Award and as the World's Leading Green Transport Solutions Company. Europcar was honoured for the first time in 2012 with the “Europe’s Responsible Tourism Award”. Europcar is owned by Eurazeo, one of the leading listed investment companies in Europe.
For more information: www.europcar.co.uk
Regional preferences for car of the perfect man
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