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Google Shopping ads are expected to drive a third of all retail related internet traffic this year

The award-winning marketers have shared some of the biggest news and trends to come from Google’s recent Retail Lunch and Learn event at its London offices.

With presentations from Google’s Adriana Puchianu and Maria Cristina Stroe, the event focused on seasonal strategies for AdWords users, with a strong emphasis on Google Shopping Campaigns. Supplied with sushi and sandwiches, Google Partners learnt about the opportunity to participate in a Beta launch of Google “Local inventory” Shopping ads, enabling users to see shopping ads of local retailers in the area.

The lunch also revealed some interesting insights from the industry, including the statistic that Google Shopping ads are expected to drive a third of all retail related internet traffic this year, up 23% year on year. It also became apparent that almost a third of UK consumers have made a purchase on a mobile device, a higher ratio than most other countries around the world including the US.

A great opportunity to network whilst also taking advantage of advice from some of the most highly regarded AdWords experts, Absolute Digital Media’s Senior PPC Executive, Rasmus Lof, sums up the most important message of the day.

“It’s always a pleasure to attend Google Partner events, and the message from this particular one was very much that AdWords advertisers should be preparing for Christmas already, finalising promotions and ensuring that products are visible across all devices. There was also an urge for product feeds to be optimised well in time for Christmas to avoid technical issues when the season gets into full swing.”

Absolute Digital Media is an award-winning, full service digital marketing agency, specialising in a range of channels including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, our aim is to deliver digital campaigns that encourage engagement, focusing on clients’ unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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